10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

Jay Abraham's Headline Collection

by marciayudkin
9 replies
Courtesy of Brian Kurtz, here is Jay Abraham's compilation of thousands of winning headlines.

I started reading and from page 1 onward found these samples so much more interesting than other headline collections I've seen.

An A+ resource and brainstorming tool.

https://app.box.com/s/ar7wolonn6x8xd61c639czenlj70lowe

Marcia Yudkin
#abraham #collection #headline #jay
  • Profile picture of the author Oziboomer
    Since the early days for my business, like 1990, I'd always looked at Jay's stuff to help drive business towards my door.

    There is a ton of content for any student to study in those hundreds of pages of headlines.

    Many are relevant to this forum like. . .

    "The On-Demand Economy Is CreatingCrappy Content"

    or

    How to Use Physics to Paddle Board Like a Pro ---->

    translated to--->

    How to Use English to Copy Write Like a Pro

    or

    "Meet Luigi the PoopBot. He’s Here to Scrape Your Sewers"

    Sometimes we need a Luigi around here.

    Thanks for the share Marcia.

    Kind regards,

    Ozi
    Signature
    {{ DiscussionBoard.errors[10899642].message }}
  • Profile picture of the author angiecolee
    So much good stuff - I'm adding this to my Kindle so I can browse on the fly.
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

    {{ DiscussionBoard.errors[10900333].message }}
  • Profile picture of the author Alex Cohen
    These are headlines for news and feature articles... not sales copy.

    Alex
    {{ DiscussionBoard.errors[10900451].message }}
    • Profile picture of the author ThePromotionalGuy
      Hellor Alex,

      Originally Posted by Alex Cohen View Post

      These are headlines for news and feature articles... not sales copy.

      Alex
      At first glance I thought so too. But as I scrolled through the different volumes, there are quite a few that can be used as a headline for an advertorial.

      Take # 2004. I Followed The 10 Principles Of Burning Man For A Day Heres What Happened

      or # 2042. How The Ultra-Rich Get Away With Everything, And Other Great Stories

      or # 2044. How To Get Fit In 90 Days

      Many would require too much tweaking. Some just a word removed here or there.

      Chinchilla
      {{ DiscussionBoard.errors[10900586].message }}
      • Profile picture of the author Alex Cohen
        Originally Posted by ThePromotionalGuy View Post

        Hellor Alex,



        At first glance I thought so too. But as I scrolled through the different volumes, there are quite a few that can be used as a headline for an advertorial.

        Take # 2004. I Followed The 10 Principles Of Burning Man For A Day Heres What Happened

        or # 2042. How The Ultra-Rich Get Away With Everything, And Other Great Stories

        or # 2044. How To Get Fit In 90 Days

        Many would require too much tweaking. Some just a word removed here or there.

        Chinchilla
        Different strokes for different folks.

        I consider reading through thousands of headlines to get ideas a royal waste of time.

        Here's a better approach in my opinion. When writing headlines...

        (1) Include these three elements... state (or imply) a problem, describe a solution to that problem, and create curiosity.

        (2) Follow established headline-writing principles... be pithy, be specific, use words that create mental imagery (aka as power words), use "magic" words (new, how to, free, etc.), and be clear.

        Alex
        {{ DiscussionBoard.errors[10901300].message }}
  • Profile picture of the author marciayudkin
    Pulled at random, here are just a few that would not follow any formula that I've seen, and that could easily work as a sales page headline:

    If my skin wasn't this light, would I still like myself?

    This is why thousands of people are protesting in Iceland right now

    Researchers finally have evidence for how much exercise actually makes a difference in your health... and more is not necessarily better

    This fifth grader is getting a lesson in girl power

    A mom and a professional chef face off to see who can cook the better meal

    Horse manure helps crack ancient military mystery

    What I like about this compilation is that these headlines spark creative ideas for unexpected angles instead of the same old, same old. Therefore I think it's an absolutely terrific brainstorming tool.

    Marcia Yudkin
    Signature
    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
    {{ DiscussionBoard.errors[10901382].message }}
  • Profile picture of the author angiecolee
    Regardless of the genre or field or flavor of the writing, there's something to be learned from people like Jay and Brian.
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

    {{ DiscussionBoard.errors[10901449].message }}
  • Profile picture of the author Courage
    I've seen this collection before. Yes most of the headlines
    are from newspapers / magazines but it's still worth
    reading through. It's actually quite interesting because
    this is the type of stuff you'll never see in any swipe
    file believe me.
    Signature
    My Blog
    {{ DiscussionBoard.errors[10901484].message }}
  • Profile picture of the author TMAjr
    The goal of the headline is to get people to read/watch the rest of the copy. There is no "right" or "wrong" formula... I've seen headlines break every "rule" of copy and still convert like wildfire (is that a saying???).

    News article or sales piece... who cares? Did it make the audience perk up and jump into the article with excitement? Then it's a good headline (and can be studied/added to your swipe file).
    {{ DiscussionBoard.errors[10905238].message }}

Trending Topics