What do you think about my strategy for writing slogans?

11 replies
As we have already determined I'm a content writer. I'm NOT a copywriter. So, we don't have to trouble ourselves with the semantics again. Yet, this doesn't mean that I shouldn't ask advice and help for my blood relatives - copywriters.

So, here's my situation. I'm about to finish one web content writing project on Freelancer.com. Everything is running smoothly at the moment. My client wants me to write him a slogan or two he can use for his product and on the website itself. That's not my thing, but I'm flattered. In terms of experience I can only say that I saw all seven seasons of the Mad Men two times, lol. I would really like to do it, but I need to make sure this is a win-win for both my client and myself. How? Well, I have come up with this strategy and I would like to hear what experienced and proven copywriters have to say about it.

So, here's my plan. I would say to my client. I will begin with the five suggestions. You will comment. Based on your comments I will new set of five suggestions - slogans. And so on and on, until we reach 20 or 30 or 50 slogans. We say stop. And, I get paid. I don't care whether you like them or not. I don't care if you are going to use one or all of them. In this case, you are paying me for my time, not for my results. Is this a fair thing to suggest? Let me remind you. On Freelancer.com there are Contests not only the Projects. So, for example, you want a logo for your company, you launch a Contest. Freelancers submit their ideas and designs. The one you like the most would be the only one you will have to pay for. So, I will say to my client. It's my way or the highway. If you don't like my idea, then post a Contest.

Why do I have to be this way? Well, I have no intention to invest dozens of hours and then to hear something like, oh no, I like neither or them. On the second thought, I don't need this slogan extra work. Yet, I want to treat my client as he deserved with respect. He wants some extra work and he's willing to pay for it. Maybe I should say something like, my slogans are my bonuses for you. You don't have to pay for them. Like them use them. Don't like them no hard feelings. What do you say? What's the best way to solve this situation so it's acceptable and fair for both parties? There has to be some kind of an acceptable solution. Thanks in advance.
#slogans #strategy #writing
  • Profile picture of the author Oziboomer
    Start here.

    Ask them which one of these they like.

    Top 100 Slogans, Company Slogans and Ideasl

    22 Companies With Really Catchy Slogans & Brand Taglines

    What is wrong with just asking to be paid?

    It seems a case of "I write". . ."You pay"

    or a better scenario is "You pay" . . . "I write"

    No contest.

    You choose your own fate.

    best regards,

    Ozi
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    • Profile picture of the author neshaword
      Maybe I should have just said, not my thing. I'm happy with my content writing part. Yet, I really wanted to be nice and friendly. He was like, you wrote nice things for the web, can try to do something with the slogans. I was like, why not. How hard or complicated could it be, lol.
      Cheers,
      N
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  • Thing is, slogan hunters pitchya a whirlpoola desire, immaculately evident in its "UNFULLYFORMED WITHOUTYA!!!" NAKEDNESSA VULNERABYOOL.

    Soya gotta kinda take advantage — not cos you are sum vampire master lord gonna suck all life from their frickin' wallet in pursuita glorya bloodlust — but jus' by massagin' out their heartspilt wannacoalescence till you gotta pulse kinda nails it — 4 sloganwanna-er, 4 sloganseerfreaksies, an' 4 mebbe your own creatively unsullied soul as a bonus if you still ain't got over the vamp deal.

    That is how I always chooseta make mutually desirable stuff up on the basisa brute information.
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  • Profile picture of the author angiecolee
    If you're going to be generating slogans and taglines, you need to be aware of basic trademark issues and clearance. If you turn over something your client loves and someone else registered it, and you don't have an indemnification clause in your contract, once the client gets a cease and desist, who do you think they'll blame?

    Trust me, I learned this one the hard way. Now every tagline and product or brand name I come up with gets a basic Google search, a basic trademark (look up TESS) search, and a reminder that the CLIENT is responsible for retaining counsel and getting it officially cleared/registered.
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    • Profile picture of the author neshaword
      Originally Posted by angiecolee View Post

      If you're going to be generating slogans and taglines, you need to be aware of basic trademark issues and clearance. If you turn over something your client loves and someone else registered it, and you don't have an indemnification clause in your contract, once the client gets a cease and desist, who do you think they'll blame?

      Trust me, I learned this one the hard way. Now every tagline and product or brand name I come up with gets a basic Google search, a basic trademark (look up TESS) search, and a reminder that the CLIENT is responsible for retaining counsel and getting it officially cleared/registered.
      Angie,

      This is even more complicated than I thought. Honestly, there's no money to make it worth of all of my time and efforts investment. You need to write, check, wait for a feedback. Even if the client likes it, you are still not quite sure everything would be OK. It's a living nightmare. The world of content writing is so carefree and smooth compared to copywriting troubles. I would say that I'm grateful for his trust and opportunity, but the way I see it, I'm really not sure.

      Thx,
      N
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      • Profile picture of the author angiecolee
        Originally Posted by neshaword View Post

        Angie,

        This is even more complicated than I thought. Honestly, there's no money to make it worth of all of my time and efforts investment. You need to write, check, wait for a feedback. Even if the client likes it, you are still not quite sure everything would be OK. It's a living nightmare. The world of content writing is so carefree and smooth compared to copywriting troubles. I would say that I'm grateful for his trust and opportunity, but the way I see it, I'm really not sure.

        Thx,
        N
        I get paid a lot more for naming and slogan generation than $30, that's for damn sure. There are entire agencies dedicated to just naming.
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  • Profile picture of the author Junaid khawaja
    Hi Nesha,

    Actually, I crafted slogans for one my client a year back. That was first (and last) of its kind. I settled on crafting 10 unique slogans at $30 and would get paid whether she liked it or not.

    It took me an hour and a reference slogan-collection swipe file to craft 10 smart liners.
    She liked 2-3 of them, paid me and it was over.

    If you can craft web page content (I am sure you are great at it!), I am sure slogans will be a piece of cake for you..

    Thanks
    -J
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    • Profile picture of the author neshaword
      Originally Posted by Junaid khawaja View Post

      Hi Nesha,

      Actually, I crafted slogans for one my client a year back. That was first (and last) of its kind. I settled on crafting 10 unique slogans at $30 and would get paid whether she liked it or not.

      It took me an hour and a reference slogan-collection swipe file to craft 10 smart liners.
      She liked 2-3 of them, paid me and it was over.

      If you can craft web page content (I am sure you are great at it!), I am sure slogans will be a piece of cake for you..

      Thanks
      -J
      Thx J,

      I respect every work and every price. But, right now, to be quite honest, I'm thinking is it better to invest the same amount of time in writing 20 or 30 slogans or one or two pages of web content. Actually, I think my math is wrong. I will get the same amount of money for the work I just mentioned, but the time I had to invest would be totally different. I can definitely write much quicker one page for some website, than I can come up with a dozen slogans. As an inexperienced slogan writer I can't ask for more money, so I think I would stick to my good old web content. Thank you for your comment.

      N
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  • Profile picture of the author angiecolee
    Nesha, again....

    The only person keeping you from making real money doing this is you.

    I'm not saying you could start this business tomorrow, but you should check out how other people build tremendous value providing the same service some people in this thread think's worth $30.

    P.S. I live in Silicon Valley. I know people who have gladly paid this company to do rounds of naming Packages - Eat My Words | Eat My Words (I get no benefit from posting this - just showing you what's out there if you get out of the "people won't pay for X" mindset).
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  • Profile picture of the author marciayudkin
    How hard or complicated could it be
    It's actually quite hard to do it well.

    I had a naming company for 10 years and got paid $1000 to come up with 10 good and appropriate slogans (we called them tag lines) that met the company's goals. That's actually a relatively low fee in the industry for this work.

    To help me, I hired subcontractors, some of whom were copywriters and others who were simply creative people, like poets or artists. Of every 100 people who applied, only two or three made the cut. And even for those who made the cut, only two or three of 10-25 ideas they submitted to me were even halfway decent.

    It's easy to do poorly, hard to do well.

    Compare it to Japanese or Chinese calligraphy. How hard can it be to make a stroke with an inkbrush? But people practice for years before they can do it well, and the masters are revered for what they can convey in a single brushstroke.

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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    • Profile picture of the author neshaword
      Originally Posted by marciayudkin View Post


      It's easy to do poorly, hard to do well.
      Marcia,

      Honestly, my first thought was like, oh my, $1K for 10 slogans (tag lines), but then I thought, wait a little bit. This particular line is going to be something to stay forever and ever with your company. People will associate and identify your company with your slogan. Nike - Just do it.

      I remember that a girl who created the Nike logo, was a student back then or something. Later she got some shares, which was a fair move on behalf of Nike. So, it was reckless for me to say, how hard could it be. You may hit the target and create a slogan in a sec. You may spend years and still don't come up with nothing worth remembering. So, back to your price. Now, it doesn't seem so unprecedented.

      Great points and an example. Appreciated.

      Nesha
      Slogan Logan, lol
      Cheers!
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