I see that the AWAI is selling the Architecture of Persuasion by Michael Masterson for only $25.
If I just wanted to get all the content of the AWAI course (that is, not interested in the critiques)...what else is in the manual? Is the manual for the AWAI course of any value by itself? Where can you buy just the manual (ebay? Amazon?)
(FYI: To buy the AWAI swipe file, search on Amazon for "“Hall of Fame: Great Selling Ideas from 50 Super-Successful Direct Mail Letters" -- you can buy this book for only $10)