What are some of the greatest 'easy to fall for' advertising mistakes?

[QUOTE=marktman571;10910963]Ok, so I have been noticing this "easy to fall for" advertising mistake so often. And I would like to turn your attention towards it. Especially, the newb.

We all know the very sole purpose of an advertisement i.e to sell...sell and sell.

Not education nor brand awareness, and nor entertainment.

What most of the copywriters are doing wrong is turning their ads into amusement. I agree, ads must grab your prospect attention, and an entertaining ad can do that successfully.

But an entertaining ad will bring along nothing but entertainment-seeking folks who dance, laugh and lurk around your offer and never buy.

Copywriters forget that they are salesmen and not performers. Their core mission is to make sales, and not applause on their ad.

I believe WF has some of the best copywriters contributing regularly -- better than any other IM forum. Would love to know, what do you think are some "easy to fall for" advertising mistakes?

Thanks

88888
Assumptions and absolutes. Like using "most of the copywriters", when in fact it is probably very few of the real copy writers do this, or that.

I can't name a single copywriter who forgets what they are trying to do with their copy. As for entertaining and selling, they are NOT mutually exclusive (another ASSumption).

Assuming one knows the state of the art of writing copy and posting in this forum, which has...

"some of the best copywriters contributing regularly" a post which makes very little sense and not much of a point...

newbs aren't copywriters. They are people who want to learn how to write copy, therefore, they don't really do much, but make mistakes, which is how they learn.

Now, if you want to discuss Warriors making the biggest posting mistakes, and the recent rash of nonsense, then I'm at the ready.

GordonJ

You state:
But an entertaining ad will bring along nothing but entertainment-seeking folks who dance, laugh and lurk around your offer and never buy.

And back it up with nothing.

A bad entertaining ad will do what you say. A good one will not. That's my take on it.

You're also off with your other assumptions. And I'm basing that on my assumptions, which are, as always, facts.

Imaginin' time stands still.

(Prolly it was ever thus, but I proffer this, post-slastasm, on an absoloots-in-flux kinda ticket.)

Go howl me outta the house for lacka prescience.

The most obvious one is talking too much
about the clients business instead of
the prospect.