I was just having a look at an old copy writing blog from ten years ago, I saw all this posts about old techniques and I thought: A lot of people are still using these techniques, what the hell are they thinking?
Some of these techniques that I think shouldnt be used any more are:
Customer testimonials: Remember when you get these emails or letters with customers testimonials? Like, Mrs Briggs tested our new shampoo and her life has improved!. So old, so antique, and yet people are still using these crappy testimonials in their websites or their Social Media channels.
The thing about them is that they look absolutely fake, specially if they are paired with the before and after photo. People will rather read true users review, that they can trust.
Limited-time offers: Another technique from the past that should be buried and forgotten, I came across with these annoying website with these cheap promotions: "limited offer for the next three hours". Right, im sure that if I came back tomorrow that offer will still be there.
Im not saying that special offers are useless right now, of course not, im saying that these limited-time offers dont work any more, consumers wont buy your products if you try to push them with that kind of stuff.
What other techniques do you think should be forgotten?