How many words makes the best landing page?

8 replies
Im trying to sharpen my landing page writing skills and was wondering about what the optimal level of words that a landing page needs. Obviously there is no exact word count but what range of words do you guys think is optimal.
#landing #makes #page #words
  • Profile picture of the author DABK
    The best landing page has just the right amount of words in it, not one more, not one less.

    What the right amount is depends on the topic and the copywriter.

    A better question, though: What makes a great copywriter?

    The answer to which, of course, is: One who does not ask how many words go into making the best landing page.

    Why is that?

    Because copywriters who ask such questions are focusing on one heck of a wrong thing.

    How so?

    Lemme 'splain it:

    What's the purpose of a landing page?
    What's the number of words used on it got to do with that?

    Originally Posted by TheWriteStuff View Post

    Im trying to sharpen my landing page writing skills and was wondering about what the optimal level of words that a landing page needs. Obviously there is no exact word count but what range of words do you guys think is optimal.
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  • Profile picture of the author darkclaw3000
    Originally Posted by TheWriteStuff View Post

    Im trying to sharpen my landing page writing skills and was wondering about what the optimal level of words that a landing page needs. Obviously there is no exact word count but what range of words do you guys think is optimal.
    You're having the wrong approach to writing landing page copy. Like what DABK said, the perfect headline has the right number of words. No more, no less.

    The way I'd do it is to NOT look at the words at all but to focus on WHO you're talking to. If you know exactly who you're talking to, and you know what exactly that person needs to hear, the headline will come naturally.

    Does it come in a set number of words? No. But doing it this way solves your question because if you're saying the right thing to the right audience, it doesn't matter how long your copy is... they'll will definitely listen.

    Of course, you'll need to make it punchy.. you just need some editing and re-wording. That's secondary. Focus should always be on who you're talking to, and the message THEY need to hear.

    Example: Let's say you're selling vacuums and you're not sure who to target. Then your headline is probably,"Would you like to clean your house?" Meh.

    But if you're talking to poor, old ladies who can't do much work but would like to help with the house chores, your headline can be much more targeted:

    No More Back-Breaking House Chores - Even Grandmas Can Do It!

    This example maybe a very *******ized example but I hope you see what I'm trying to say here.

    Focus on the crowd you're talking to!

    Hope this helps,
    Aliz
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  • Profile picture of the author GordonJ
    Originally Posted by TheWriteStuff View Post

    Im trying to sharpen my landing page writing skills and was wondering about what the optimal level of words that a landing page needs. Obviously there is no exact word count but what range of words do you guys think is optimal.
    798 to 1142

    GordonJ

    PS. But syllables should never exceed 2176
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  • Profile picture of the author Courage
    How many angels can dance
    on the head of a pin and is
    the pope catholic?

    Write however many words is
    takes to get the opt in and then
    split test the copy.
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  • Optimality is in the eyea the beholder.

    Lens focuses on immediately superimportant shit.

    That fast or slow?

    Large or small?

    Clear or dreamovacuoso?

    Problem with words is, they are hoomanity's impossiblest ever shapeshifters, an' quantity kinda gets sucked up outta its own zoomhole the moreya tryta explain 'em.

    Thing is, whoya got landin'?

    Porn site, allya need is WANNA ****? which is 2 words, onea which ain't a word an' the othera which is merely profanity.

    Discount laptops, suddenly WANNA ****? is a liability, in spitea the brevity.

    Thing is, summa the best shit out there turned on nexta nuthin'.

    Prolly you can thinka summa the phrases now — short on words, big on message, like mebbe

    COCA COLA GONNA STERILIZE YOUR CAT

    Words are jus' what they say, an' quantity is kinda unimportant long as discourse gonna flourish on mutual understandin'.


    Signature

    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author thebenogren
    You're taking a completely wrong approach to writing copy. When you limit yourself to hitting a certain number of words, your copy will suffer.

    Focus instead on how you can convey the message you want to convey as persuasively as you can without repeating yourself or including copy that doesn't help with anything.
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