1 replies
Many (if not most) radio commercials aren't very good. I heard a good one recently, though, that started out ...

"What if I could save you 30% on your utility bill, increase the value of your home, and give you $1,500?"

I thought to myself, that's some good benefit-laden direct response copy!

#commercial #radio
  • Profile picture of the author Traci
    Most of the ones I hear for local businesses are all crap. They are mostly trying to brand the business, and not going a very good job. These businesses are probably paying good money for the commercials, only for them to be written by interns at the station interested in becoming dj's...
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