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Buyer's Remorse

by Jonathan 2.0
12 replies
I know that this is something that many
Customers experience so I'm thinking
of the adding the following line of Copy
to my download page to help them
"justify" their purchase. (And realize how
much value I'm providing.) Here's
the Copy:

...

"Thank You!"

"You have just invested in 15 Health
And Well-Being eBooks (that will
transform your health and well-being)
... For just $0.7 each!"
...

What do you Copywriters think? And do
you have any other devices for "Buyer's
Remorse?"

TIA.
Jonathan
#buyer #remorse
  • Profile picture of the author Alex Cohen
    The best way to mitigate buyer's remorse: encourage the buyer to consume the product right away.

    One way to do so: follow up with two or three emails that point out a particularly helpful chapter or section of the info product.

    Alex
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  • Profile picture of the author marciayudkin
    The price has nothing to do with preventing buyer's remorse.

    I've had buyer's remorse buying very cheap items that turned out to have no value or didn't work for the purpose I bought them for.

    The key to heading off buyer's remorse is to drive home the value of what someone has just bought and to help the buyer remember how they are better off for having bought.

    Marcia Yudkin
    Signature
    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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    • Profile picture of the author Jonathan 2.0
      Thanks Marcia. : ) I'm something of a fan of yours so I appreciate the input/feedback. For what it's worth I'm not selling "crap." The Products I'm offering (for $0.7 each) are high value eBooks. I appreciate the advice though. : )
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author Oziboomer
    Originally Posted by Jonathan 2.0 View Post

    What do you Copywriters think?
    And do you have any other devices for "Buyer's Remorse?"
    Under-promising and over-delivering usually helps.

    As does risk reversal.

    The other thing that really helps in mitigating "buyer's remorse" is SPEED.

    Speedy fulfilment can really help as the purchaser is already enjoying the ownership experience.

    Why do you think Amazon has Prime or offers expedited shipping.

    The quicker you deliver the less time you have for a purchaser to regret their purchase.

    Best regards,

    Ozi
    Signature
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  • Profile picture of the author DABK
    I think that, with e-books, buyer's remorse can be reduced/prevented by saying, thanks for the purchase...
    If you're in a hurry, here are a few ideas:

    Ebook #1, page 27... How to lose/gain... name one item that made them buy
    page 37... Tip on how to ...


    and give them 3 or 4, to encourage them to start reading faster.
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  • Profile picture of the author drewgood
    Adding bonuses in the sales pitch itself is great at conversion... and then adding even MORE unexpected bonuses after the fact is a great buyer's remorse killer (as long as the bonuses are relevant, of course).

    So it could be a simple line like "So I know we promised you x and y, and as advertised, you know have that... but I'm also giving you z because your success is important and I want to give you every opportunity to succeed.... and yes, I MAY have a few more bonuses down the road, so stay tuned" (that last part makes them want to stick around just to see what else might come and makes them feel much more justified in their purchase.)
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  • Profile picture of the author Claude Whitacre
    Originally Posted by Jonathan 2.0 View Post

    I know that this is something that many
    Customers experience so I'm thinking
    of the adding the following line of Copy
    to my download page to help them
    "justify" their purchase. (And realize how
    much value I'm providing.) Here's
    the Copy:

    ...

    "Thank You!"

    "You have just invested in 15 Health
    And Well-Being eBooks (that will
    transform your health and well-being)
    ... For just $0.7 each!"
    ...

    What do you Copywriters think? And do
    you have any other devices for "Buyer's
    Remorse?"

    TIA.
    Jonathan
    The best way I've seen, and used, to kill the thought of Buyer's Remorse..is to add an unexpected gift to the package. I don't mean promise something free, I mean deliver an unexpected gift, after they bought. After they already paid you. Make it personal, or at least address it to them. say something like "I saw this and thought you would enjoy it".

    I once bought a course on Mail order from Melvin Powers (centuries ago). He delivered the course, and added two free books to the package.

    I knew instantly that the fact that he gave me two free books, unexpectedly...would probably teach me more than the entire course.

    Now, how in the world could I return it? Would I keep the free books? Are they part of the package? How could I cancel after I got a free gift? That would be rude.

    It's the major way I use in my retail store to keep my store returns down to less than one a year.
    Signature
    One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

    What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by Claude Whitacre View Post

      The best way I've seen, and used, to kill the thought of Buyer's Remorse..is to add an unexpected gift to the package.
      Amazing advice Thanks Claude. : )

      It's so simple I didn't think of it however I can see how it would be great for helping people appreciate the value you provide as a "Publisher" (etc.) and with "Buyer's Remorse."

      Cheers,
      Jonathan
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author BlastofStyphoon
    Over-deliver

    Give a LOT of value for the price (they should be telling themselves "Whaaaattttt?? How can he give so much for so cheap???)

    Add Risk Reversals (badass guarantee, you take the risk on your shoulders)

    And, yeah. Congratulating them and stating why they have made a good choice and how smart they are of having made that choice is a very good way to help diminish buyer's remorse!

    But, anyway, know that there always will be some buyer remorse to a point, that's the game!
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  • Profile picture of the author mass1788
    I rarely buy goods online, because I was pretty afraid for their quality.
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  • Profile picture of the author Raydal
    You already have some great suggestions so there is nothing earth shattering that I
    can add, but keep in mind that buyer remorse is NATURAL. A delayed bonus can
    often mitigate those feelings as well. Promise to send a gift some time after the
    initial purchase. Make it a "surprise gift".

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author DABK
      This being an ebook, announcing that a way to claim a gift worth $x free of charge is somewhere in the book would make ME skip over the remorse phase and plunge me into the ebook right away. Am I a greedier than normal little bugger?

      Originally Posted by Raydal View Post

      You already have some great suggestions so there is nothing earth shattering that I
      can add, but keep in mind that buyer remorse is NATURAL. A delayed bonus can
      often mitigate those feelings as well. Promise to send a gift some time after the
      initial purchase. Make it a "surprise gift".

      -Ray Edwards
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