I'm working on a client project where I'm leaning towards suggesting their site offer an upsell on their one-time purchase product into a recurring monthly membership.
I'm racking my brains but the only online marketing example I can think of that did this was Product Launch Formula 2.0.
I'm looking for some good examples to look at the marketing tactics used... how they chose to position or close the upsell offer, etc... can you suggest any good examples?
If so, feel free to post them here or send me a PM.
I'm not looking to swipe anyone's copy... my client is paying me to write their copy from scratch and that's exactly what I'm doing.
Thanks in advance,