UBI - a very IMPT. Concept you need to Embrace..Strike that you MUST Embrace :)

UBI is an acronym that I termed and came up with over the years in my online marketing career. In essence , the Concept behind it will be the an important variable in how you make money with your Prospects and Audience.

Some Marketers refer to it as "Teaser Copy" within your Content

In a nutshell, here is what it means.
(I will go thru this with each letter to illustrate its meaning.)

U - Useful. You ALWAYS want to make sure you give your Audience very Useful information that they can sink their teeth into. Information that not many others are providing !

B- But.

I- Incomplete. Contrary to the traditional meaning of this word, in this instance it is really positive.

Basically, you are giving your Audience and Prospects really good info. but there is some more that could be disclosed which you do not at this time . You use it as 'ethical' leverage to have your Audience want more of the information that is not being given...as a result they may click on a link to access more of this info. and purchase a product that will give it to them

I try to keep this notion in the forefront of my Mind when Iam "speaking" to my Audience, and I have found it to be quite effective


- Robert Andrew