Ignoring the subject matter, if you can...

8 replies
If any of you have a minute, could you please read the following copy and give me your opinion of what type of writing this writer is most suited to? This is his general style of writing and his writing tends to be very passionate and moving. I'm just needing some professional opinions of where this writer's talents may lie. I really appreciate this so much.

I was sitting here this morning looking at my two kids and thinking about all the other kids in the world. I thought about my son and his autism and his future. I thought about my daughter and the world she'll inhabit when she's my age. I thought about my partner and how precious she is to me and about how a little part of me fears her loss every time she walks out the door. I thought about you and all of your partners and your children. I thought about all the troubles and challenges we all face with impunity, tears, honor, anger and fear. I thought about the old guy who's always begging change in front of the local market. I thought about the child with malformed legs I saw walking with her mother yesterday. I thought about climate change, hunger, illness, illiteracy, ignorance - all the ills that plague this world. I thought about the number of people in the world who simply want the same chance for their loved ones that you and I want for ours. A simple chance to feel the sun, to provide sustenance, to drink clean water, to not fear disease, hunger, the violence endemic in ignorance and death.
Then, I though about $700,000,000,000 and what that amount of money could buy. I started doing some research. How much exactly is $700,000,000,000?
It is $140 billion more than has been spent on the Iraq war since the invasion.
It is $120 billion more than that spent on social security benefits.
It is nine times the amount spent on education in 2007.
It would give 4.4 million Americans free college educations at private institutions or 23 million Americans free college educations at public institutions.
It is what it would cost, over 10 years, to reduce oil dependency by 60%.
It's over twice the amount of all money given to all charitable organizations from all sources in any given year.
It is 35 times the amount spent on all foreign aid, world-wide, in most years.
At minimum wage ($6.55/hr), working 40hrs/week, 50 weeks/year, it would take about 53 million years to earn $700 billion.
It would buy 3.5 billion laptops. One for every child in the world.
It is 70 times more than the cost of a nationalized health plan.
It is more than $100 for every person in the world.
Frankly, I am solidly pissed. The immorality of the actions that caused these crises are eclipsed only by the immorality of the cost to every person on this planet to prevent the consequences of those actions from coming to pass. Wealth continues to be privatized while debt continues to be socialized. This has to stop. There is no other choice. There should be public outrage. Instead, there is only indifferent acceptance. If we continue to allow ourselves to be defined by our differences we will be conquered by our common weaknesses. The security of each of our futures has been further compromised. It is extraordinary to me that you can find $700 billion to save Wall Street and the entire G8 can't find $25 billion to save 25,000 children who die every day of preventable, treatable disease and hunger. These people are playing with the lives of the people I love the most. I am done accepting the "inevitable". Silence does indeed equal death.
Thanks for listening. Now go tell someone else.
#ignoring #matter #subject
  • Profile picture of the author Lisa Gergets
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  • Profile picture of the author dtendrich
    Hey,

    I think this person would make a great writer for charitable organizations, or for activist movements. The intro is very captivating, but I would just take out the line "I thought about you and all your partners..." because it seemed forced. This would make a great lead into asking someone to donate to a charity, or to support a cause or movement.

    Hope this helps,
    David
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  • Profile picture of the author Lisa Gergets
    Well, it's actually my husband. LOL

    He is, quite literally, the smartest person I've ever met in terms of in-depth knowledge of a multitude of things. He knows he's a good writer (he writes articles for some of my blogs) and I was telling him about odesk etc.

    I think he could make good money writing, and that's why I wanted professional opinions from great writers. I figured that's the best way to gauge whether or not he'd have a future in IM writing.

    Thank you so much for your replies!
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  • Profile picture of the author TristanPerry
    A brilliant read

    I think, as mentioned above, he'd be a great writer for a charity or political organization.

    Or even writing for a blog (as long as proper keyword research is done before, to ensure maximum potential for traffic/revenue) - this sort of content is high quality and could easily pick up real, natural backlinks.
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  • Profile picture of the author Daniel Scott
    I'm not sure I follow you when you say "type of writing".

    AFAIK most styles have their own particular quirks that are easy enough to learn... but the whole idea of writing is effective communication. If he can do that, he's pretty much good.

    Writing copy is a different animal... but copywriters are marketers first and writers second. I've seen amazing writers write terrible copy (and vice versa).

    I'm sure with a small amount of effort he'll kick ass at anything he wants to do.

    -Dan
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    • Profile picture of the author Collette
      I'm assuming you and your husband have had a chat about him putting his writing skills to use... hence your post.

      He already writes well - better than many who call themselves "writers" - and he just needs to add the technical skills to his writing.

      Suggested reading for him: How to Write Successful Fundraising Letters by Mal Warwick, and On Writing by Stephen King (yes, THAT Stephen King).

      Both easy to read for a copy newbie, and will give him a basic primer on writing for non-profits ('cause he obviously has an interest in social change, etc.) There are many others to read, but those two will do for now.

      Then, if he is sufficiently inspired, I'd suggest he contact one of the local Food Banks or other local charities and offering to write their Holiday appeal letter for them, pro bono. The smaller organizations almost NEVER have the funds to pay a really good writer, and usually have someone on staff have a hack at it. Usually, a well-meaning but not terribly knowledgable or competent hack.

      If he picks a cause he's passionate about, he should find it fairly easy (armed with his new-found knowledge) to write a letter that beats anything one of these small charities has had an amateur shot at. And, he'll have his first portfolio sample, to boot.

      Many charities are in desperate need of this sort of help this year. Donations are down, and needs are up. It shouldn't take him more than a few calls to find someone who would jump at giving him a chance to use his writing to help them.

      Down the road, a more in-depth knowledge of direct response will be invaluable, if he decides to continue in fundraising. But that's another post...
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  • Profile picture of the author maximus242
    Originally Posted by TinkerAndPo View Post

    If any of you have a minute, could you please read the following copy and give me your opinion of what type of writing this writer is most suited to? This is his general style of writing and his writing tends to be very passionate and moving. I'm just needing some professional opinions of where this writer's talents may lie. I really appreciate this so much.
    Good dimensionalization, could write for politicians or investments. I dont think he has the emotional impact to write for charities, its boring copy. Ive seen good charity copy and after you read that copy you feel like an evil ******* for not donating money.

    By the way, this guy is copying the copy from a commerical for childrens donations.

    Its not nearly strong enough emotionally, trust me get your hands on GOOD charity copy and oh damn is it ever powerful. Theres not enough empathy.

    This guy defiantly has the makings of a political copywriter. Lots of anger emotion can be infused in the copy. Charity copy requires more empathy type of emotions.
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