I'm a Certified Public Accountant that loves marketing (rare combination). I've been trying to think of different angles I could take to sell tax consulting services (includes prep). I've considered doing a product launch campaign and limit my services to only 100 business owners. Of course, I would give these 100 plenty of value and charge them accordingly.
Selling a Necessity but not a Commodity
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I'm a Certified Public Accountant that loves marketing (rare combination). I've been trying to think of different angles I could take to sell tax consulting services (includes prep).
I've considered doing a product launch campaign and limit my services to only 100 business owners. Of course, I would give these 100 plenty of value and charge them accordingly.
What I need advice on most is how to sell something business owners are required to do by law. This takes out the primary factor that governs most sales: emotions. Should I go with logic OR find ways to bring emotion into professional services?
Any and all advice will be greatly appreciated and considered.
Thanks,
Neal
I've considered doing a product launch campaign and limit my services to only 100 business owners. Of course, I would give these 100 plenty of value and charge them accordingly.
What I need advice on most is how to sell something business owners are required to do by law. This takes out the primary factor that governs most sales: emotions. Should I go with logic OR find ways to bring emotion into professional services?
Any and all advice will be greatly appreciated and considered.
Thanks,
Neal
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