Selling a Necessity but not a Commodity
I've considered doing a product launch campaign and limit my services to only 100 business owners. Of course, I would give these 100 plenty of value and charge them accordingly.
What I need advice on most is how to sell something business owners are required to do by law. This takes out the primary factor that governs most sales: emotions. Should I go with logic OR find ways to bring emotion into professional services?
Any and all advice will be greatly appreciated and considered.
Thanks,
Neal
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Atlanta Copywriter, serving clients worldwide.
Write your life.
David Tendrich
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
Atlanta Copywriter, serving clients worldwide.
Write your life.
David Tendrich