I'm having trouble fully explaining the benefits of some features from my product. For instance, one of the most important features will save the user money. But from reading stuff here, saving money is referred to as a "fake" benefit. Can someone help me distinguish between the two? Isn't saving money itself an emotional thing that everybody will like?
Another example that might help: say I made a device that would eliminate traffic entirely. The benefit would not necessarily be "eliminate traffic" but rather it would be "make businesses more accessible to people which helps increase their revenue, make driving a less frustrating experience.." etc, right?
#benefit #true
Andrew Gould
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
Lightin' fuses is for blowin' stuff togethah.