Creating A Buyer Personna
There is plenty of watered down advice on researching if they like to knit, live in the burbs, blah blah but I have begun to understand it doesn't matter if they all 50 year old brunettes with 3 kids. I need to know what makes them buy items like I am selling.
Adella Revella seems to have a book and course creating buyer personnas. I don't want a degree in this I just want to bet better informed than my competitor and thus out sell them. Seems to me there should be a method of gathering meaningful data via SRDS or some other database.
Please share a source and technique for researching that has worked for you.
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Mike Williams
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