How Can I Learn to Do All of Those Cool Sales Letter Graphics?

12 replies
Hi everyone,

I'm an experienced copywriter, but one thing that I'm not good at is doing all of those graphics you see in sales letters like boxes, arrows, buy buttons, etc.

To be honest, mostly when i write sales letter I'll cut and paste graphics from other sales letters into microsoft word.

How can I learn how to create graphics myself? Is there graphic design program that is good for this. Do you know of any good training programs for this kind of simple graphic design? What about for microsoft word?

Another question for the experienced copywriters on here: do you mostly create the graphics yourself or do you have someone else do them?

Thanks,

G
#cool #graphics #learn #letter #sales
  • Profile picture of the author MikeHumphreys
    Well... you might want to stop swiping graphics from other sales letters because they might be copyrighted material. A few years ago, there was a mega-pack that was being sold... turns out it was a bunch of pirated graphics and a number of Warriors got smacked on the hand for owning it.

    I've gotten a lot of graphics like buy buttons, awards, bullets, etc. from buying the WSO collections created by graphic designers in this forum.

    Case in point: I picked up this graphic package from fellow Warrior Michelle Brouse (non-aff link): Graphic Freebie Site from ECoverFX

    I also like using a paid product called CopyDoodles for any spots where I need a hand-drawn looking graphic.

    I have several graphic designers I either hire for my own projects or refer my clients to hire for their graphic needs. In a pinch, I can fire up Fireworks and attempt to make what I need. Usually I just use Fireworks for simple things like resizing a photo or making a graphic a smaller, faster loading file.

    Personally, I try to minimize the amount of graphic work I do. My clients pay me to write great copy, not create great graphic design. Great graphic design is a task that I've found is better for me to outsource.

    Hope that helps,

    Mike
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  • Profile picture of the author TheMagicShow
    Originally Posted by glengarry4 View Post

    Hi everyone,

    I'm an experienced copywriter, but one thing that I'm not good at is doing all of those graphics you see in sales letters like boxes, arrows, buy buttons, etc.

    To be honest, mostly when i write sales letter I'll cut and paste graphics from other sales letters into microsoft word.

    How can I learn how to create graphics myself? Is there graphic design program that is good for this. Do you know of any good training programs for this kind of simple graphic design? What about for microsoft word?

    Another question for the experienced copywriters on here: do you mostly create the graphics yourself or do you have someone else do them?

    Thanks,

    G
    You are setting up yourself for trouble by using other people's graphics. They can rip you apart and take your pretty penny in a heartbeat. Since you are a good copywriter, then try to outsource your designs to some of the great warriors who are gifted in graphic design.

    All of us can't be great at everything, that's why we delegate our weakness to someone who is good at what we are bad at.
    Signature

    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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    • Profile picture of the author DavidO
      Graphic designers and copywriters tend to inhabit two different worlds and the two rarely overlap.

      Your best bet, as the others have said, is to outsource your graphics. There are plenty of designers available in the Warriors For Hire section.

      But if you really want to get serious about designing graphics there's only one way to go and that's Photoshop. Get yourself some good tutorials or, even better, a hands-on course at a local college.

      But learning Photoshop and graphic design is a huge task on its own and is likely to be highly distracting from copywriting.
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  • Profile picture of the author bertuseng
    There are some free marketing graphics packages that you can get. Just google for it. Use these in stead of copying them from webpages. Use all the free graphics, you can change them with photoshop or some other picture editing software.
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  • Profile picture of the author RentItNow
    Get Photoshop, Alienskin filters and find some photoshop tutorials online. I actually use Macromedia Fireworks in place of photoshop as it is quicker to manipulate and more natural like the old PaintShopPro. AlienSkin filters work in it also.

    Graphics are very easy once you learn a few principles and use filters.
    Signature
    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author Daniel Scott
    He stole that article from elsewhere... like all the other posts he's made. That's why.

    I give him a few hours before he's banned.

    Regarding the OP... Mike's "MarketYourCopy.com" membership has a whole tonne of graphics as a free bonus when you sign up as a paid member.

    And it's cheap... $30/month or $200/lifetime (not 100% about the lifetime price though).

    It also has a heap of great resources regarding making more money as a copywriter... it's already paid for itself many times over in my case.

    Highly recommended.

    </shameless plug for Mike>

    Other than that... you could always get a graphic designer to do it for you... but why bother?

    -Dan

    Originally Posted by Paul McQuillan View Post

    Abdoue, why is it you gave copywriting advice?

    He said he is an experienced copywriter and wants to know about graphics
    resources, not how to write copy.
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author Daniel Scott
    No probs Paul.

    A lot of the "basic" info might be a bit basic for someone like yourself... things like referral systems etc I already had pretty much learned from Vin... but some of the interviews he has on there are pretty cool.

    And, of course, Mike has a very sexy voice

    There's also this WSO. I bought it a couple of weeks ago but haven't been able to listen to yet... but it's pretty cheap and I think comes with Mike's standard guarantee.. so you can't lose.

    http://www.warriorforum.com/warrior-...ents-fast.html

    Anyways... I'll get off the shameless plug for Mike now

    -Dan
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author MikeHumphreys
      Originally Posted by Daniel Scott View Post

      No probs Paul.

      A lot of the "basic" info might be a bit basic for someone like yourself... things like referral systems etc I already had pretty much learned from Vin... but some of the interviews he has on there are pretty cool.

      And, of course, Mike has a very sexy voice

      There's also this WSO. I bought it a couple of weeks ago but haven't been able to listen to yet... but it's pretty cheap and I think comes with Mike's standard guarantee.. so you can't lose.

      http://www.warriorforum.com/warrior-...ents-fast.html

      Anyways... I'll get off the shameless plug for Mike now

      -Dan
      Paul, thanks for the kind words... I appreciate it.

      Dan... LOL. Yeah, that's my normal voice... LOL. Of course, when you say sexy voice, I'd go with Salma Hayek who's also my top choice for hottest Hollywood actress. I'd even watch a movie where all she did was read mutual fund reports.

      RE: Secrets of Marketing Your Copy WSO. So far the feedback has been privately positive. I say privately because a number of people who bought it don't want their clients (or potential clients) to think that they are hurting for business.

      The way I see it, the more any copywriter strengthens their marketing chops, the more they have to offer their clients as a marketing consultant as well.

      The WSO ends in less than a week and then the price jumps dramatically.

      Thanks again for the props... it means a lot to me.

      Take care,

      Mike
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      • Profile picture of the author Jo_Shua
        Originally Posted by MikeHumphreys View Post

        The WSO ends in less than a week and then the price jumps dramatically.

        Thanks again for the props... it means a lot to me.

        Take care,

        Mike
        Looks like I better check it out before the price hike :p

        Also, I was wondering the same about the 'doodle' graphics. You hit the nail on the head with that one Mike!

        I have known about graphic packs... but just did not know where to find the doodle graphics (other than hiring a designer each time I needed it done).

        Wow! Great thread... lots of great information I learned here
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  • Profile picture of the author Daniel Scott
    Hey Mike,

    You're welcome... and I mean every word (well... I gotta admit... I don't find your voice sexy. Sorry.)

    I totally agree RE: Selma Hayek.

    Personally, I figure if you pick up one extra idea on how to generate clients... or how to raise your fees... it's worth it.

    -Dan
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author Kevingators
    What's the going rate on changing graphics? I have about 20 graphics that need the verbage changed and color scheme. Where would I go to outsource this project and how much is a fair price?
    Signature
    SalesLettersMaker.com - Make custom sales letters in under 15 Min. Just fill in the blanks.
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  • Profile picture of the author glengarry4
    Thanks for the replies guys. Really clarified some things for me!
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