Why An Autoresponder Series?

First, we need to define an autoresponder series.

An autoresponder series is simply a series of marketing emails
sent over a scheduled period of time with the intent on selling a
product or service.

This series of emails are referred to as "autoresponder" series
simply because of the mechanism that is used to send the
emails--an email robot or autoresponder.

Autoresponders are able to send a series of emails on a set
schedule--like every other day--without further input from the
sender. These scripts have revolutionized email marketing and
every internet marketer uses such a service--or at least should be
using such a service.

Now there are several reasons why you should use an autoresponder
series, the most important of which are:

1. Marketing tests have shown that prospects are more likely to
make a purchase the more they are exposed to an advertisement.

In fact, prospects may require up to 7 contacts with an ad before
they buy. An autoresponder series allows you to contact the
subscriber several times as against a single visit to your
website and thus increases the likelihood of making the sale. In
my experience, you can double your conversion rate (sales) by
simply adding an autoresponder series to your sales process.

2. The use of an autoresponder helps to automate your email
marketing so you can set it and forget it. Because you're direct
involvement is not necessary after the first set up, this
automation frees up your time that you can use in other forms of
marketing.

3. By its very nature an email is more personal to a prospect
than reading a sales letter on a website. The subscriber's inbox
is regarded as a personal space and any message there is
perceived as more personal than when read from a website.

4. An autoresponder series can build a relationship with the
prospect over time which a 'one shot' sales letter cannot
accomplish. As the prospect continues to receive emails from
you, the repeated contacts say you're concerned about them
receiving the benefits from your product or service.

5. You are able to offer 'bite-size' information for those
prospects who find it tedious to read through a 25-page long
sales letter on one sitting. The series of emails also allows
you to try different persuasion techniques to target different
types of prospects.

6. Only a 20-30% of your subscribers will open your email the
first time it goes out, so follow up becomes even more
important.

As a copywriter, I find that when I write the landing page, main
sales letter and autoresponder for my clients, the increase in
sales more than compensates for the extra investment they made in
having me write the autoresponder series.

So even if you have a main sales letter that is converting well
you should always consider adding an optin page with an
autoresponder series to maximize sales.