(1) He said that Claude Hopkins was the greatest ad man who ever lived. The Gary Halbert Letter
(2) Concerning the other Gary - Gary Bencivenga he said, "Many people think Gary Bencivenga is the best copywriter on earth. And, believe it or not, it's hard for even me to dispute that." Gary Halbert, The Gary Halbert Letter (12/29/93 issue, page 7) Marketing Bullets
(3) Concerning Michel Fortin he said As far as Michael Fortin goes, I have to grudgingly admit he is hands-down the best sales letter writer on the entire Internet. The Gary Halbert Letter
Yes, there were times he said he himself was the best and other times when he reluctantly but graciously pointed in another direction. A couple of others are touted as the best too besides those Gary Halbert mentioned. What do you think?