"smello" brandname

7 years ago

It's good, if the breathelizers get your breath to smell like skunk or toilet. Otherwise, no.

Originally Posted by berni

Hi Copywriters!
I'd like to ask for your advice about "smello" neologism that we consider as a brandname for a line of breathalyzers.
I'm not a native speaker and I cannot feel all the associations that come to mind when you see this brandname. Does "smello" sound OK or does it have rather negative connotations? What are your first impressions?
I'm aware of the fact that a controversial brandname sometimes can be easier to recognize / remember, but for these products we should rather need some safe name.
Thanks for your feedback!

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berni 7 years ago

I get the point. Thanks for your feedback.
- Thanks
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marciayudkin

7 years ago

It implies something that smells terrible, not something that detects an odor.

If you don't speak the language of your audience, you need professional help in coming up with acceptable, much less appealing, names.

Marcia Yudkin

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berni 7 years ago

Thanks for your explanation.

If you don't speak the language of your audience, you need professional help in coming up with acceptable, much less appealing, names.

That's why I came to this forum
Regarding our audience - we are going to sell across Europe, so about 10% of the audience would be native English speakers plus maybe 10% more would really feel such nuances but we'd like to avoid cases like Mitsubishi "Pajero" in Spanish.
Your advice convinces me to give up "smello" name and look for some more acceptable ones. Thank you!
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berni 7 years ago

Dear Marcia,
I'd like to ask you for your professional opinion.
I believe I found some good alternative - "be.legal" name.
The message is: after drinking use your breathalyser and check whether you are legal to drive a car or not. If you are not legal to drive - don't drive.
Does it make sense to you?
Google shows the phrase "be legal to drive" is quite popular - https://www.google.pl/?gws_rd=ssl#q=...ter+drinking&*

Do you see any threats / disadvantages of "be.legal - smartphone breathalyser"?
Thank you in advance!
- Thanks
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Kay King

7 years ago

Does "smello" sound OK

Not to me - I think you can do better.

Listerine...Binaca...Scope.......smello?

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TrickyDick

7 years ago

Originally Posted by berni

Hi Copywriters!
I'd like to ask for your advice about "smello" neologism that we consider as a brandname for a line of breathalyzers.
I'm not a native speaker and I cannot feel all the associations that come to mind when you see this brandname. Does "smello" sound OK or does it have rather negative connotations? What are your first impressions?
I'm aware of the fact that a controversial brandname sometimes can be easier to recognize / remember, but for these products we should rather need some safe name.
Thanks for your feedback!

That reminds me of Smell-O-Vision.

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berni 7 years ago

That reminds me of Smell-O-Vision.

Reading all the other comments I can see that this connotation is the most positive one
Thanks!
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Dolives

7 years ago

Smello is dirty, it sounds like a pad,
how about BREATHRun

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berni

7 years ago

Thanks for your comment.

how about BREATHRun

Thanks for your suggestion. Our target will be all European countries, which means most of our potential customers would not be native English speakers. Most of them would hardly read or pronounce "breath". Even existing brandnames that make the trick for English speakers - like BACTrack - seem to be a puzzle for our target group. DrinkMate, AlcoMate are much better, unfortunately already taken.

Please have a look how a "breathalyser" word looks like in other languages:
EN breathalyser
DE Atemtest
FR ivressomètre / Alcootest
PL alkomat
RU apparat.....
SE utandningsprov
DA breathalyser
RO alcoolemie
IT etilometro

Thanks
1 reply

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Dolives

7 years ago

Thanks for your comment.

how about BREATHRun

Thanks for your suggestion. Our target will be all European countries, which means most of our potential customers would not be native English speakers. Most of them would hardly read or pronounce "breath". Even existing brandnames that make the trick for English speakers - like BACTrack - seem to be a puzzle for our target group. DrinkMate, AlcoMate are much better, unfortunately already taken.

Please have a look how a "breathalyser" word looks like in other languages:
EN breathalyser
DE Atemtest
FR ivressomÃÂ¨tre / Alcootest
PL alkomat
RU apparat.....
SE utandningsprov
DA breathalyser
RO alcoolemie
IT etilometro

Alcohol or Alco is a word that mostly every language understands, so suffixes of ALCO should work fine like ALCoKiller, Alcohale, AlcoMan/Boy, ALCOLYSER, Alkohitler (controversial), etc.

Thanks
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DABK

7 years ago

If drinkmate works, how about drinkpal?

Originally Posted by Dolives

Thanks for your comment.

Thanks for your suggestion. Our target will be all European countries, which means most of our potential customers would not be native English speakers. Most of them would hardly read or pronounce "breath". Even existing brandnames that make the trick for English speakers - like BACTrack - seem to be a puzzle for our target group. DrinkMate, AlcoMate are much better, unfortunately already taken.

Please have a look how a "breathalyser" word looks like in other languages:
EN breathalyser
DE Atemtest
FR ivressomÃÂ¨tre / Alcootest
PL alkomat
RU apparat.....
SE utandningsprov
DA breathalyser
RO alcoolemie
IT etilometro

Alcohol or Alco is a word that mostly every language understands, so suffixes of ALCO should work fine like ALCoKiller, Alcohale, AlcoMan/Boy, ALCOLYSER, Alkohitler (controversial), etc.

Thanks

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Kay King

7 years ago

"breathalyzer" is a registered trademark (probably worldwide) for the "drunk tester" machine used by police....

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Saving one dog will not change the world - but the world changes forever for that one dog

***

Dear April: I don't want any trouble from you.

January was long, February was iffy, March was a freaking dumpster fire.

So sit down, be quiet, and don't touch anything.

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berni 7 years ago

"breathalyser" example was meant just to show how differently "breath" sounded in target languages. We don't intend to use it as our trademark. Thanks anyway!
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