Mike, in place of that huge subheader image I would put a video to draw peoples attention. Also need to get rid of that animation in top right (it is drawing your lead's eye away from the meat of the page).

I think you need to reword the "No Bad Lead Guarantee" as it is in negative terms. Remember people will see negative word and think negative about guarantee.

I like the live chat. I tend to look for those on service pages now when considering a service.

I would build your optin (newletter) a bit more. Place something above the fold to capture peoples email/name.

Also, very small but your text body should have breaks between paragraphs.

On you login section you need to have a "Sign-Up" action.

Actually lookin a bit more in detail, you are missing one VERY important item: What Kind of Lead are you selling?

Mike,

Good use of 3rd party credibility associations and testimonials. Make each of your testimonials complete rather than trailing off unfinished. Also, make them more uniform - it looks strange that Bill Walker is the only one with a link.

There's way too much navigation going on. You have top, side and bottom navigation buttons that are visible all at once. Figure out what it is you want your visitors to do and align everything according to that. I'd take out the scrolling list of recent customers. I'm not sure what exactly it adds. Testimonials cover that need.

Your formatting doesn't look like it fits well anywhere on the site. There are words hanging off your bottom navigation buttons. Bullets usually work better if they're not paragraphs. Pick one or the other. There are two links smashed together at the bottom of your testimonials so it's unclear that they're actually separate things. Tighten up all the space below your bottom navigation buttons. The FAQ page needs to be cleaned up too. Use spacing between items and if you want to use bullets, make sure they look the same throughout the page.

It's a little confusing with the two names - Peak Impact and Instant Leads. I was thinking "peak" must be some variety of lead I hadn't heard of until I figured it out.

The hover box is a little confusing. Those are usually opt-in boxes. And it's a little late to be talking about back to school. There's no evident link between leads and school anyway. Plus, it keeps popping up when I navigate to other pages and then the upper corner peel ad covers the close link... that's super annoying AND it slows down your page loading time.

Do you have a competitive advantage? What makes your leads better than any other lead provider? I don't see anything about comparative quality anywhere.

"Give your business an instant boost." isn't a very compelling headline. It's really too vague to convey a benefit or provoke curiosity to read more.

Louis

Hey John,

Thanks for the feedback. We're going to have a meeting next week to discuss some of the changes that should be made. Here was a suggestion from someone internally. What do you think?

"Have a sales letter, but not very long. Outlining the benefits of our leads. Briefly explaining our history as Peak Impact. Need crazy-catchy headline. Throwing some numbers around, like 4 million lead database, 12 million leads sold, 20,000 trusted customers, blah blah blah. Basically instill credibility. Add some real testimonials to that. Maybe a short video demo of LeadBackOffice and whole flow from buy lead to call lead. Saying things like, usually leads are $10 each, but only this week we are slashing the price to $5 if you act now. You know, use the same proven techniques we use for all other sales letters. Seals of approval, security logos, and all that. We should get Online BBB seal as well, put our new cool 800 number on it (800-470-PEAK). Also the live chat (real, not automated). We can also do a pro-active chat thingy. Where the chat (real) just pops up after the user spent N seconds on the page. Russia tested it with ILB I think and it worked pretty well.



At the end of the page there should just be buttons linking DIRECTLY to the buy page on LBO reseller store. Buttons could have some short 2 sentence explanation of each lead type. But we don't need page long write ups. The lead explanation is on buy page anyways. If they do not like it, they can always click back and choose another one.



Also, we can split test the idea of having a squeeze page before sales page and collect optin data. Then email them discounts a day later if they don't buy. We can easily scrub the list from buyers."