I keep the email short and conversational and finish with a proposition. Initially I asked if they would like to talk about fixing the problems which worked ok but led to a bit of email tennis.
I changed it to ask if they were interested in me putting together a brief proposal for what I would do to improve their their site. This gave me about the same response rate but people that reply seem to be be quite strong leads as they are expecting a proposal instead of a "chat".
However, I feel both approaches are giving me a fairly low response rate. Both feel pretty weak and I am having to send out a lot of emails to get a positive response.
I have been Googling cold email examples and they all seem to just have some variation of "lets schedule a call" which seems pretty weak.
Can any copywriter provide me some advice on what to ask for or offer on the first email in order to elicit a response that gets me talking with them. Every company I email needs my service but a lot ignore me or just say "no thanks". I know I am missing the right angle here.