How to Write a Million Dollar Sales Letter

I have listened to many professionals and attended seminar on sales letter writing and will be sharing 23 tips that will skyrocket your products or services you are promoting.

1.Use no more than 17 words in your headline.

2.Use a strong call for action on the PS and probably a link to your order button. It is a fact that your potential customers will spend between 3-7 seconds only on your site so you need to fully maximize their time.

3.Try to use a 360 days money back guarantee where possible. It will increase your conversion rate by 6% and reduce chargeback by 38%.

4.Use a favicon. This will create professional branding when they bookmark your page and separates you from amateur sites. For more information visit (just search google)

5.Use a yellow highlight background for your pre-background.

6.Use 20 point striking red Tahoma font for your headline. Remember to keep it less than 17 words. This will increase your conversion rate by 17%

7.For normal text, use 12point Aerial font. Will increase readership by 30%

8.Use a dropcap letter as this will increase your readership by 40%. This is widely used in novels and books.

9.Use headline in your testimonial boxes. This will increase conversion rate by 34%

10.Put your best testimonial below your PS, this will increase conversion by 19%

11.Always write and promote about benefit to the customers and not features of your products. For example you are selling SE Nuke, do not promote that it is able to bypass all captcha automatically but instead promote that you can save customers' precious time and focus on more money making activities.

12.Use video testimonials instead of written text if possible. Video connects on a more personal level to your audience.

13.Use easy to read sub headlines throughout your copy. Do not write long essays and bore your audience. Create catchy, benefit driven headlines for your customers.

14.Insert your order link near testimonials. Sometimes you trigger the exact emotions to buy and they want to order immediately so spread out your order buttons to make things easier.

15.Use large yellow button that says 'add to cart' for your order button. Increases conversion by 14%

16.Insert money back guarantee below your order button.

17.Put a red dash form around your order button. Increases order up to 28%

18.Offer value bonuses and highlight them. Do not treat your customers as just cash cows, offer them value and spend time explaining what are the bonus values they are getting.

19.Change your pricing to end with the number 7. $19.97, $29.87. This is said to increase conversion by 17%

20.Use your digital signature below the headline, will increase conversion by 19%

21.Offer scarcity or scare tactic, 'will be sold to 15 customers only' or 'price will be back to normal in 48 hours' and honor them! Again this is the Internet, so cheat your customers and words will spread like wild fire that you are a big cheat.

22.Use dear friend throughout the sales letter. Supposedly to make the reader feel warmth.

23.Use good words such as 'Discover' instead of 'Learn'. People associate learn with hard work.. Never use 'that' in your copy as this is the no.1 bad word. The 3 best words you can use will be 'free', 'you', and 'your'. Pick up some ebooks or search for strong keywords to use for your sales letter.

I hope with these tips, you will see an increase in your opt in list or sales and all the best in your Internet Marketing.

PS: Had to remove the links as the system requires me 15 post.