Can you evaluate my copywriting portfolio?

15 replies
It's not complete yet, because I'm yet to proof-read and add links to most of my samples, but I would love to have some third person reviews about the copywriting experience on the portfolio; is it something that could make a marketing agency call me for an interview?

https://emarketingvictory.wixsite.com/bobbynchris

Appreciate the help
#copywriting #evaluate #portfolio
  • Profile picture of the author daniel27lt
    I took a look at your resume. Looks good, but the main thing I took a look at was your Fiver profile from real reviews and jobs you have already done. And I have to say, some really good reviews. Other people reviews always stands out from anything else I believe.
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  • Profile picture of the author splitTest
    The design is a little off-putting.

    ComicSans? The "go to" typeface of the rank amateur. Same for the free "wixsite". And all caps.

    ...And why should a client have to download your resume, with the inherent security risks? Why not just link to a pdf or html file that opens in the browser?

    ...So I click the "direct response" link and I'm greeted with a blurb directing me to "a sales copy". Referring to "a copy" is the sign of someone for whom English is a second language.

    Most pro copywriters don't use the term "a copy" to refer to their copywriting. On top of that, why call it the generic "a copy" when it's a brochure, or a landing page, etc.? As a wordsmith, you should be able to find more descriptive terms.

    I click the link there (another click? Jeesh!) ... and I'm taken to a dropbox page asking me to sign up for a free account. Bro -- if you have 5 years experience as a successful copywriter, you really should be able to afford your own website. You're not inspiring confidence with the wix website and the dropbox links.

    I begin to read "plrdom_01.pdf" (in spite of the really cheesy, amateurish design of the piece, which is probably no fault of your own). I come upon sentences like "If this is you, be rest assured that we used to share a lot in common..." and four exclamation marks at the end of one sentence.

    ...And that's all I need to see. Sorry bro, that's no pro portfolio.
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    • Profile picture of the author twranks
      Thanks for your nitpick reply. Anyone with half a brain about how to use a computer should have a Dropbox account. Since you are such a pro, I'd love to see YOUR portfolio and anything you've done as a copywriter. Lousy troll
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      • Profile picture of the author splitTest
        Originally Posted by twranks View Post

        Thanks for your nitpick reply. Anyone with half a brain about how to use a computer should have a Dropbox account. Since you are such a pro, I'd love to see YOUR portfolio and anything you've done as a copywriter. Lousy troll
        My apologies. I thought you wanted an honest review.

        Please continue to use the free wix website and Dropbox. The sign-up form Dropbox displays before visitors can click to your samples will really turn on prospective clients. Comic Sans is a nice touch too... And excessive punctuation is the mark of great copy!!!!

        However, what it really takes to succeed in this biz is extremely thin skin. ...So it looks like you have all the basics covered. Keep doin' what you're doin'. That site is definitely "something that could make a marketing agency call for an interview"...

        I'll have a look at it down the line to see that you've ignored all the "lousy troll" "nitpicky" changes I suggested.

        P.S. -- About that giant first headline that reads "I'M BOBBY N-CHRIS": I'm sure that visitors really need that confirmation, so it's totally not a waste of a headline. You might want to explain what an "N-CHRIS" is though.
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        • Profile picture of the author twranks
          [DELETED]
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          • Profile picture of the author splitTest
            Originally Posted by twranks View Post

            Keep living up to your title- lousy troll. You still haven't shown me anything you've done as a copywriter. Keep on trolling for free because clearly, that's all you're good at
            lol. He gets the free help he requested and it makes him belligerent. Look -- did you ask for a critique of your portfolio or for people to show you their portfolios?

            Bro -- the saddest part is you don't have to be a pro to know that free wix websites, comic sans, and dropbox sign-up panels are signs of an amateur...

            Not trying to hurt your feelings, but those things stick out like sore thumbs. If you ask for a critique, they're going to be the first things people notice... In fact, few professional clients will get past those stark red flags to actually review your copy.

            You really should be thanking me.

            Btw, the little copy that I read wasn't great either... But seeing how sensitive and ungrateful you are, I'm glad I didn't waste any more time.

            Anyhoo -- keep doing what you're doing. Clearly, you have no room for improvement.
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  • Profile picture of the author Thelizardking
    Banned
    You need to have your own domain The wix site is very off putting you can use this kind of theme with wordpress and you should put portfolio and testimonials in the same place because they are related to on another.
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  • Profile picture of the author RazvanRogozC
    Hello,

    I've just scanned your website.

    What you lack is reason why. You make quite a few claims without any form of proof or justification behind them. Why are you an expert? Why are you a copywriter? Why four yours? Why are you the affordable solution and what affordable means? ... and so on.

    If you make a claim, one that is not accepted by default, you use reason why. The same is true with your USP or positioning. Everyone claims he's an expert. Everyone claims to transform prospects to customers. Why do you stand out from the crowd?

    Best regards,
    Razvan Rogoz
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  • Profile picture of the author Urlich Spintley
    Hi there!
    You're a great copywriter, first of all.
    My suggestions are the following:
    "I'm an expert at giving you the right words to maximize conversions for your business."
    I would change it to something a bit more easy to read, and more emotional and inspiring, like: "I'm an expert at making viewers into clients" or: "My words will trigger your costumer need to make a purchase"

    I would also suggest to improve the UX a bit (I can't pint point it) - You should ask a UX professional because I cannot help you with that.

    Stay awesome and good job!
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  • Profile picture of the author DABK
    I am a simple person. When someone says, Critique my x, I think they're asking me to critique their x. I do not think they're asking me to tell them that I like their x, or to eat it, or to plant it or anything else.

    You confuse me.

    You asked for feedback, you got feedback. You are angry with one person that did exactly what you asked him/her to do. Why are you angry at SplitTest?

    This is on your homepage right now:
    "THE WRONG WORDS CAN MAR YOUR BUSINESS; THE RIGHT WORDS CAN MAKE IT.
    With over 4 years of writing experience, I'm an expert at giving you the right words to maximize conversions for your business.
    If you're looking for the right words to describe your business and turn your prospects into customers, I'm your affordable solution. Shoot me an email and let's talk about how we can move your business forward!"

    The mar and make it play? Meh! The whole title doesn't grab me. I might not be your target audience (own my own business, do marketing for a few).

    What words can do for a business is not what grabs me. How me or my businesses benefit, does.

    Startling images, juxtapositions do too... mar and make are not startling.

    I do not think you're a great copywriter. I do not think it for what's in the next few lines:
    With over 4 years of writing experience, I'm an expert...
    I don't care how many years of experience you have... I care that the sentence you wrote is emotionally flat, about you (not about me: I know, I know, you're saying you can give me... You're my affordable solution... But you're starting with you, you and more of you, not me.)

    By the way, I'm your affordable solution is good, but it will limit you to people who're not into paying a lot for good copy.

    My alternative: I have been turning prospects into customers with my words for over 4 years. I can turn more of your prospects into paying customers for you too.

    Mine is not great, but it's better then yours, even if I say so myself.

    Better yet: Want to make more sales without increasing your costs? It's possible, if you have a skilled copywriter on your team. I've been turning prospects into paying customers for businesses like yours for over 4 years...

    I would not download your resume... First, I don't get why said resume cannot be on the same page, you know... read my resume below. Second, if it were there, I would not read it because your intro to it did not move me to.

    The links to all those things you said you did made me think, it's easy to say you did something you did not and link to somebody else's content.

    Your How to Play the Mandolin - Things You Need to Know... a lot of fluff in there. In correct English. But you wouldn't be allowed on any of my sites.

    No, I'm not being mean: "A mandolin is a string instrument used in various types of musical genres, especially those with a slower, mellower tempo" are the words that open the article."

    Who's looking up how to play mandolin that needs to know it's a musical instrument with strings that can be used in various musical genres? Notice, not genres, but musical genres.

    I swear to you that everyone who knows that a mandolin is a string instrument understands it's musical genres not painting, not fiction.

    Point I'm making, your definition of good writing is different than mine; your definition of good copy is waaaaay different than mine.

    What you have will, though, work for a sub-group of people looking for content... You just cannot charge as much as others... or as much as you could if you improved your game some. (I bet we have different ideas about what good money means.)

    Cheeers!



    Originally Posted by twranks View Post

    Thanks for your nitpick reply. Anyone with half a brain about how to use a computer should have a Dropbox account. Since you are such a pro, I'd love to see YOUR portfolio and anything you've done as a copywriter. Lousy troll
    Originally Posted by twranks View Post

    Keep living up to your title- lousy troll. You still haven't shown me anything you've done as a copywriter. Keep on trolling for free because clearly, that's all the copywriting you can ever do.
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    • Profile picture of the author twranks
      Hi, thanks for your reply, but I can't deal with non-credibles who only tell you what's bad about your work without providing solutions. It irritates me, which is why SplitTest remains a lousy troll. I don't want to focus on that anymore.

      A critique Is when you provide alternatives as an expert in your field, like you and everyone else did. I'm not the best copywriter, but I'm good and want to get better. And NO, nothing on my portfolio was plagiarized (Not sure if there's a surefire way to prove that).
      That said, thanks for your review and I'll work on my opening statement.

      PS. Was it just my mandolin excerpt you had issues with? Because I wrote that years back when I first started writing copy. I think the best way around the credibility of my work is pulling it out altogether and only sending to people who request for samples
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      • Profile picture of the author DABK
        Welcome. If I were you, I'd re-read what SplitTest wrote: it's right on the money. The Wix link, I accidentally got onto Wix's website from yours. I'm pretty good with hyperlinks and webpages and still it moved me from where you make money to where they make money.



        Originally Posted by twranks View Post

        Hi, thanks for your reply, but I can't deal with non-credibles who only tell you what's bad about your work without providing solutions. It irritates me, which is why SplitTest remains a lousy troll. I don't want to focus on that anymore.

        A critique Is when you provide alternatives as an expert in your field, like you and everyone else did. I'm not the best copywriter, but I'm good and want to get better. And NO, nothing on my portfolio was plagiarized (Not sure if there's a surefire way to prove that).
        That said, thanks for your review and I'll work on my opening statement.

        PS. Was it just my mandolin excerpt you had issues with? Because I wrote that years back when I first started writing copy. I think the best way around the credibility of my work is pulling it out altogether and only sending to people who request for samples
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        • Profile picture of the author twranks
          If I were you, I'd re-read what SplitTest wrote
          Nope

          I accidentally got onto Wix's website from yours.
          That's because you were copying/pasting the link from my original post. The wixsite is a portfolio; not a website. It's meant to get me a working job- not clients (I already have lots of those).

          Prospective employers will be accessing the website through an embedded link in my resume. If you had downloaded my resume you would've seen this.

          The links to all those things you said you did made me think, it's easy to say you did something you did not and link to somebody else's content.
          Again everything on there is my work. Means you probably liked some of them. Thanks for the compliment

          I don't get why said resume cannot be on the same page
          Came with the template. Besides, employers already have my resume because I'm applying for jobs with so they won't bother about downloading the resume anyway.

          Hope that answers all
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          • Profile picture of the author DABK
            My answers in bold below
            Originally Posted by twranks View Post

            Nope Free country. You can choose to lose.

            That's because you were copying/pasting the link from my original post. The wixsite is a portfolio; not a website. It's meant to get me a working job- not clients (I already have lots of those).Nope. I copied nothing. I just clicked here and there. Whether it's a website or a portfolio, as you say, if they click away, you lose. Why do you need a job if you have lots of clients?

            Prospective employers will be accessing the website through an embedded link in my resume. If you had downloaded my resume you would've seen this.

            Again everything on there is my work. Means you probably liked some of them. Thanks for the compliment Actually, I did not like anything. Some of it it's okay, none of what I saw (and I did not look at everything) was great.

            Came with the template. Besides, employers already have my resume because I'm applying for jobs with so they won't bother about downloading the resume anyway. As an employer, this counts against you. Tells me you're either sloppy or don't complete tasks. You don't want to give them reasons to choose the competitors. And, often, the difference is a small thing.

            Hope that answers all
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            • Profile picture of the author twranks
              Okay I'm not sure why you're acting like SPlit Test's elder brother/father but there's no reason to argue with you about this. I already got one interview lined up this week. You stick to your ideals and i'll keep tweaking mine. Thanks for your review regardless


              And just to clarify, I'm looking for a job because of an immigration issue I'm having; not because I'm lacking clients to work with or money being made from copywriting
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