Looking for feedback for my book! -> Easy Tips and Tricks to Write Copy That Converts

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Hello everyone! I would like to write a book about how to write copy that converts. I have written the intro and I would like to have your feedback. Looking for all sorts of comments!

Easy Tips and Tricks to Write Copy That Converts

Introduction
This book is dedicated to entrepreneurs who are looking to increase their sales by improving the copy of their products. Whether you write your own copy, or hire a professional copywriter, this book is for you. It is essential for you to distinguish good copy from bad copy to publish copy that converts.

In this book, we will cover the principles of writing copy that converts. There are four main pillars when it comes to writing good copy.

First Pillar: Show How Your Product Is an Investment

First, you must show your customers how your product is not an expense, but rather an investment. This concept applies whether they are looking to sell landscape design services or to sell new clothes. You must show your customers that they are not just wasting money on flowers, but that they are rather investing in increasing the value of their property.

Moreover, you must show your customers that they are not just buying more clothes than they need, but that they are actually investing in enhancing their social status.

Second Pillar: Show How You Care

The second pillar of writing good copy is to show your customers how you care about them. This concept applies whether they are looking to invest in a skin rejuvenation treatment or to invest their money in your portfolio management services. You must show your customers that your spa truly cares about their well-being. Show them the emphasis that you put on their comfort and the extents that you will go to ensure a stress-free environment.

Moreover, as a financial advising team, you owe yourself to show your investors that their financial success is what drives your business. Show them that if they don't win, you don't win.

Third Pillar: Show How Your Product Helps

The third pillar of writing copy that converts is to show your customers how your product will help them. Show them how your product or your company is their ally, and that your main goal is to help your customers reach their own goals. This concept applies whether they are looking to invest in a culinary robot because it helps them save time, money, or other resources.

Show your customers how the culinary robot helps them save time by enabling them to multitask. Show your customers how the culinary robot helps them save money by enabling them to invest in a single device that replaces all other expensive devices. Show your customers how the culinary robot helps them save food, thus enabling them to reduce waste, be eco-friendly, and save more money.

Fourth Pillar: Show How Others Are Already Benefiting

The third pillar of writing good copy is to show your customers how others are already benefiting from your products or services. Show your customers how other people, just like them, are benefiting from investing in your product. Show your customers how other people are benefiting from an increase in their property value or from an enhancement in their social status.

Show your customers how other people, just like them, are benefiting from trusting you taking care of them. Show your customers how other people are benefiting from an increase in net worth by creating an alliance with you and by aligning their goals with yours.

Show your customers how your products or your company will help them. Are your customers looking to invest in a product that helps them save time, money, or other resources? Show your customers how you truly are their ally and how you are helping other customers reach their own goals. Show your customers how you are genuinely interested to help them solve their problems and reach their goals.

'Showing' vs 'Telling'
You will notice how in this book I will be talking a lot about 'how to show' your customers that they should invest in your product. I am not really referring to 'how to tell' your customers about all the good reasons to buy your product. Why is that? What is the real difference between 'showing' and 'telling' something to someone?

The answer is simple: 'showing' converts while 'telling' does not. People don't want to be told what to do - even when doing so would be to their advantage. Customers want to be lead in the right path and want to be lead to reach their goals.

'Showing' customers how they can truly benefit from your products involves the use of imagery in the copy. Imagery helps customers truly understand the impact of their investment. By using imagery, you are enabling your customers to deeply understand the meaning of their investment. By using imagery, you are engaging your customers' senses. You are gently guiding them toward realizing how great your product really is.

Customers are interested to invest in your products or services because they are looking for your help to reach their goals. By using imagery, you are painting a portrait with words. You are painting your customer's portrait of their future selves. You are using imagery to portray your customers having invested in your products and being happier than ever for reaching their goals.

By 'showing' your customers how your products will benefit them, you are using imagery that taps into their subconscious. The subconscious mind guides the customers' purchase behaviour just as much, if not more so, than their rational mind. A copy that is based on the four pillars and that uses imagery converts.

This book shows numerous examples of how to apply the four pillars and to show imagery in your copy. I will show you concrete examples of good copy vs bad copy. The concepts apply to all industries and are broken down into easy tips and tricks that can be easily replicated by all copywriters.

Satisfaction Guaranteed or Your Money Back

If you read this book and did not think it could help you write copy that converts, I will refund your purchase. If you invested in this book and did not think you could get a return on your investment, I will give you your money back. If you don't think this book helped you in any way and is not worth a 5-star review, please accept my sincerest apologies as well as a full refund.

Now let's get started! I'm so excited to show you countless easy tips and tricks that will help you write copy that converts!
#> #book #converts #copy #easy #feedback #tips #tricks #write
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  • Profile picture of the author SARubin
    Well, OK -

    I managed to get through your entire article here, and I'm fairly certain that I'm not your target market. So with that understanding, please take my short critique for whatever it's worth to you.

    The first thing that caught my attention is that it reads a bit more like an SEO optimized article, than an introduction to a book.

    A lot of redundant key-phrases being used (over and over). Perhaps a thesaurus would help to change up some of the wording a bit, just to make it a little less fatiguing to read?

    Also, the term "Show your customers," (or a close variation of it) appears nearly 2 dozen times in the article. Including an entire section named 'Showing' vs 'Telling' .

    Ironically, you don't seem to be painting any imagery of your own, by showing me a vision of my future after reading your book. Instead you "tell" me how I should be using word pictures.

    Maybe some word imagery in this article itself would convince me to trust that you actually practice what you're trying to teach? It could help you make your own copy "convert" a bit better.

    Just a thought.

    I wish you the best of success with your book. Perhaps I'll read it one day?

    All the best,
    SAR

    Originally Posted by themercantileone View Post

    Hello everyone! I would like to write a book about how to write copy that converts. I have written the intro and I would like to have your feedback. Looking for all sorts of comments!

    Easy Tips and Tricks to Write Copy That Converts

    Introduction
    This book is dedicated to entrepreneurs who are looking to increase their sales by improving the copy of their products. Whether you write your own copy, or hire a professional copywriter, this book is for you. It is essential for you to distinguish good copy from bad copy to publish copy that converts.

    In this book, we will cover the principles of writing copy that converts. There are four main pillars when it comes to writing good copy.

    First Pillar: Show How Your Product Is an Investment

    First, you must show your customers how your product is not an expense, but rather an investment. This concept applies whether they are looking to sell landscape design services or to sell new clothes. You must show your customers that they are not just wasting money on flowers, but that they are rather investing in increasing the value of their property.

    Moreover, you must show your customers that they are not just buying more clothes than they need, but that they are actually investing in enhancing their social status.

    Second Pillar: Show How You Care

    The second pillar of writing good copy is to show your customers how you care about them. This concept applies whether they are looking to invest in a skin rejuvenation treatment or to invest their money in your portfolio management services. You must show your customers that your spa truly cares about their well-being. Show them the emphasis that you put on their comfort and the extents that you will go to ensure a stress-free environment.

    Moreover, as a financial advising team, you owe yourself to show your investors that their financial success is what drives your business. Show them that if they don't win, you don't win.

    Third Pillar: Show How Your Product Helps

    The third pillar of writing copy that converts is to show your customers how your product will help them. Show them how your product or your company is their ally, and that your main goal is to help your customers reach their own goals. This concept applies whether they are looking to invest in a culinary robot because it helps them save time, money, or other resources.

    Show your customers how the culinary robot helps them save time by enabling them to multitask. Show your customers how the culinary robot helps them save money by enabling them to invest in a single device that replaces all other expensive devices. Show your customers how the culinary robot helps them save food, thus enabling them to reduce waste, be eco-friendly, and save more money.

    Fourth Pillar: Show How Others Are Already Benefiting

    The third pillar of writing good copy is to show your customers how others are already benefiting from your products or services. Show your customers how other people, just like them, are benefiting from investing in your product. Show your customers how other people are benefiting from an increase in their property value or from an enhancement in their social status.

    Show your customers how other people, just like them, are benefiting from trusting you taking care of them. Show your customers how other people are benefiting from an increase in net worth by creating an alliance with you and by aligning their goals with yours.

    Show your customers how your products or your company will help them. Are your customers looking to invest in a product that helps them save time, money, or other resources? Show your customers how you truly are their ally and how you are helping other customers reach their own goals. Show your customers how you are genuinely interested to help them solve their problems and reach their goals.

    'Showing' vs 'Telling'
    You will notice how in this book I will be talking a lot about 'how to show' your customers that they should invest in your product. I am not really referring to 'how to tell' your customers about all the good reasons to buy your product. Why is that? What is the real difference between 'showing' and 'telling' something to someone?

    The answer is simple: 'showing' converts while 'telling' does not. People don't want to be told what to do - even when doing so would be to their advantage. Customers want to be lead in the right path and want to be lead to reach their goals.

    'Showing' customers how they can truly benefit from your products involves the use of imagery in the copy. Imagery helps customers truly understand the impact of their investment. By using imagery, you are enabling your customers to deeply understand the meaning of their investment. By using imagery, you are engaging your customers' senses. You are gently guiding them toward realizing how great your product really is.

    Customers are interested to invest in your products or services because they are looking for your help to reach their goals. By using imagery, you are painting a portrait with words. You are painting your customer's portrait of their future selves. You are using imagery to portray your customers having invested in your products and being happier than ever for reaching their goals.

    By 'showing' your customers how your products will benefit them, you are using imagery that taps into their subconscious. The subconscious mind guides the customers' purchase behaviour just as much, if not more so, than their rational mind. A copy that is based on the four pillars and that uses imagery converts.

    This book shows numerous examples of how to apply the four pillars and to show imagery in your copy. I will show you concrete examples of good copy vs bad copy. The concepts apply to all industries and are broken down into easy tips and tricks that can be easily replicated by all copywriters.

    Satisfaction Guaranteed or Your Money Back

    If you read this book and did not think it could help you write copy that converts, I will refund your purchase. If you invested in this book and did not think you could get a return on your investment, I will give you your money back. If you don't think this book helped you in any way and is not worth a 5-star review, please accept my sincerest apologies as well as a full refund.

    Now let's get started! I'm so excited to show you countless easy tips and tricks that will help you write copy that converts!
    Signature

    SARubin - Direct Response Copywriter / Conversion Flow Specialist
    Coming soon - Copywriters Community (Newbie friendly... Copywriter approved...)

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    • Originally Posted by SARubin View Post

      Also, the term "Show your customers," (or a close variation of it) appears nearly 2 dozen times in the article. Including an entire section named 'Showing' vs 'Telling' .
      SAR
      This is kinda like I stop by a raunchy burlesque show fulla hunks.

      I'm expectin' hot thongs, max flexin', mebbe sum real spectacular naked cartwheels last quartera the show.

      What is mebbe not so excitin' is the hunks leap around on stage for 20 minutes wagglin' their wieners at random.

      What is spectacle without purpose, words without direction, a semi-naked hunk without artful rhythm & mebbe a personal helicopter?
      Signature

      Lightin' fuses is for blowin' stuff together.

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  • Profile picture of the author themercantileone
    Thank you SAR for the well-written comments! RazvanRogozC
    I am sorry someone deleted your comment, it certainly wasn't me - I promise!
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  • Profile picture of the author rritz
    I can only agree with SARubin here.
    I probably AM your target market but you lost me somewhere inside the second paragraph

    "First, you must show your customers how ..." and then later "People don't want to be told what to do"
    is the best example of how you don't go by your own principles.

    The whole intro comes across as very generic and as if you are rehashing something someone told you
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  • Profile picture of the author JohnMcCabe
    Can't add much to what SARubin already said.

    This reminded me of the kind of content one gets when someone tries to "rewrite" something to pass Copyscape and stuff keywords at the same time.
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  • Profile picture of the author marciayudkin
    Hi there,

    I suggest you try a different writing approach. Instead of summarizing the main ideas of the book in a general way in your introduction, look for some way to grab the attention of the reader with an unusual (and fresh) story that shows the dramatic difference that copy written according to your principles made for some real person or company.

    What you have written is competent and unobjectionable but very blah.

    Just as copywriting doesn't work well when it's vague and general, book writing is the same way.

    All best,
    Marcia Yudkin
    [Author of many books from big publishers]
    Signature
    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author helisell
    Gotta be totally honest here.

    This is deadly dull. I tried hard to feel any emotional response like maybe 'excitement' but no, there was none.

    It reads like a text book on geography. As others have already said I stopped reading very early on.
    You need a rethink if you are to have any success with this venture.
    Signature

    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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  • Profile picture of the author mrjackpowers
    Ehem...have YOU written any "copy that converts?" Because, with all due respect, I have my doubts. What you've written here sounds like you yanked it right out of someone else's generic book on copywriting. Did THEY know what they were talking about?

    This market is already saturated with pages of pap written by people who learned everything they "know" about copywriting from a book.

    If I'm wrong, please post a link to some of your high converting work. Otherwise, how can anyone, in good conscience, advise you on how to convince people that you know what you're talking about?
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