Doug D'anna, one of a handful of copywriters that Gary Bencivenga recommends, has said that a sales letter is simply a "speech" to persuade written on paper.
So with that in mind, Revolutionary leaders throughout history mastered the art of persuasive speech to influence people to take up arms and fight for a "cause".
In this book Psychological Operations in Guerrilla Warfare there are several tactics to use to persuade people to fight for you.
There are quite a few nuggets of persuasion ideas for copywriters. Getting people to overthrow a government should be harder than selling your e-book, or IM course.
Here's a little bit from the book... followed by the link to the original CIA training guide. FREE of course...
Here's a section on what they should include in their speeches to move "the people":
Anaphora, or repetition of a word at the beginning of each sentence, e.g., "Freedom for the poor, freedom for the rich, freedom for all." In the
reiteration, repetition is of a complete sentence (slogan) insistently through the speech, e.g., "With God and patriotism we will overcome Communism
because...:
Conversion is the repetition at the end of every phrase, e.g.: "Sandinismo tries to be about everyone, dominate everyone, command everyone, and as an absolute tyranny, do away with everyone."
In the emphasis, repetition is used at the beginning and at the end of the clause, e.g., "Who brought the Russian-Cuban intervention? The Sandinistas. And who is engaged in arms trafficking with the neighboring countries? The Sandinistas. And who is proclaiming to be in favor of nonintervention? The
Sandinistas."
Reduplication, when the phrase begins with the same word that ends the previous one. For example: "We struggle for democracy, democracy and social justice." The concatenation is a chain made up of duplications. For example: "Communism transmits the deception of the child to the young man, of the young man to the adult, and of the adult to the old man."
In the antithesis or word play, the same words are used with a different meaning to give an ingenious effect: e.g., "The greatest wealth of every human being is his own freedom, because slaves will always be poor but we poor can have the wealth of our freedom."
Similar cadences, through the use of verbs of the same tense and person, or nouns of the same number and case. For example: "Those of us who are struggling we will be marching because he who perseveres achieves, and he who gives up remains."
Here's the link to the book online:
CIA: Psychology Operations in Guerrilla Warfare
Sam Kane
