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Your favorite ever sales letter

by BudaBrit
5 replies
Hey all,

Now I know this is a topic that's probably been covered 100 million times. But I really cannot navigate the new WF layout (yeah, I know it's not that new, but I've not been posting on it that much since the changeover).

And this is a topic that really hits all the right spots for me.

What is your favorite ever sales letter? And, importantly, why?

I always use the Fresh-Pressed Olive OIl letter as an example. It's great, it hits all the right heights but most importantly for me, the sub-heads tell a story in their own right. Just go through the subs and see one kick-ass example of how to write for web.

But I also love https://www.youtube.com/watch?v=ZKLnhuzh9uY

For completely different, and I'm sure instantly understandable, reasons.

So what about you?
#favorite #letter #sales
  • Profile picture of the author GordonJ
    Originally Posted by BudaBrit View Post

    Hey all,

    Now I know this is a topic that's probably been covered 100 million times. But I really cannot navigate the new WF layout (yeah, I know it's not that new, but I've not been posting on it that much since the changeover).

    And this is a topic that really hits all the right spots for me.

    What is your favorite ever sales letter? And, importantly, why?

    I always use the Fresh-Pressed Olive OIl letter as an example. It's great, it hits all the right heights but most importantly for me, the sub-heads tell a story in their own right. Just go through the subs and see one kick-ass example of how to write for web.

    But I also love https://www.youtube.com/watch?v=ZKLnhuzh9uY

    For completely different, and I'm sure instantly understandable, reasons.

    So what about you?
    I'LL MAKE YOU A MENTAL WIZARD IN ONE EVENING

    http://bit.ly/2uzBsW1

    I bought it. Best investment ever. Great AD, great product. From here (1965) on, I was a Schwartz fan boy.

    GordonJ

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  • Profile picture of the author Raydal
    It's really hard to pick one that is my favourite but really
    love this one by Gary, why I did an analysis here.


    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Enfusia
    I'd have to say John Carlton's Mass Control that he wrote for Frank Kern.

    The reason is, the amount of product it sold.

    I like letters that sell millions.

    Yes, they are hard to write, a great copywriter may only have a dozen in his lifetime that hit 1 million or more in total sales volume. But, they sure are fun when you do. Not much can beat that feeling. Well, ok, a few things, but this is a family friendly forum.
    Signature
    Free eBook =>
    The Secret To Success In Any Business
    Yes, Any Business!
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  • Profile picture of the author Raydal
    I also love this one by Bencivenga as well:


    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author ggsmarket
    In sales you're always trying to climb two metaphorical mountains - plausibility and authority - in different proportions, depending on the product and market.
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