A copywriting secret which could change your life. Or not.

7 replies
Well, do you want a useful, applicable secret which will accelerate your copywriting quest? Good thing you came today, because here it is:

And to my knowledge, I'm the only person who teaches this, so good thing I showed up too.

You can create the INTERSECTION which gives your copy the highest chance of success, and it should be your first priority, ONCE you have clearly identified your target.

Now this is for all remote means of selling, persuasion and influence strategies, although some concepts might apply to face to face, you don't have the weapons of influence attached to physical presence.

Your copy INTERSECTION is the place and time where your copy meets your target. And you need to know where that is, when, what it looks like and take complete control over it.

YOU build and design it with a purpose, only one, to give your copy the best chance to do it's job, whatever that is.

Some common intersections for remote direct influence are: radio, TV, newspapers (still), magazines, newsletters, trade journals, web sites, email, podcasts, video online.

So, after you have your target's avatar, clearly defined and with a knowledge of their "problem" or want, need or desire...

And you have crafted your copy to get the response you want from this ONE person, then you need to design the INTERSECTION.

Where and when will the two meet? Example, you have a WF signature which when clicked on takes a fellow warrior to a place on the internet, and assuming it is something you want them to consider buying or signing up for...

What does that look like? Many will take us to some sort of a squeeze page or sign up page. Why would we want to sign up? What is being offered to entice, seduce or give us confidence you can be of any help to us?

Try it today, look at a dozen or more WF sig files and some of you copywriters could be looking at work, or potential jobs cause many of these intersections are blaring sirens, blinking lights and as loud as Times Square on New Year's Eve. They need help.

But look at them from message to market. Obviously they think you are a part of their target market, ask why? What is the preoccupational interrupter used? I'd bet most of the time, you will see QUICK AND EASY money from IM sales pitces, the idea being all warriors are here to learn how to make money from IM. And an appeal to a newbie is in many of these.

See, we all are preoccupied with our own stuff, and to effectively stimulate us as individuals to respond how you design your copy to make us, is really the essence of copy.

How much thought, if any, do you give to creating the intersection where your copy meets your target? If you want better results, give it some thought. OK?

GordonJ
#change #copywriting #life #secret
  • Profile picture of the author RickDuris
    Originally Posted by GordonJ View Post

    Your copy INTERSECTION is the place and time where your copy meets your target. And you need to know where that is, when, what it looks like and take complete control over it.
    Gordon, correct me if I'm wrong:

    The place and time = The Medium (newspaper, mobile, social platform, website, etc.)

    The copy = The Message (your copywriting + design + offer)

    The target = The Market (the market or niche, avatar, buyer persona)

    Assuming that's the case, Dan Kennedy has been teaching it for decades. He calls it the 3Ms -- the "message-market-medium match".

    Match = Intersection

    Again, correct me if I'm wrong.

    My comparison doesn't invalidate anything you've stated. In fact, I believe it reconfirms that validity of the concept from a second, equally experienced perspective.

    Thoughts?
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    • Profile picture of the author GordonJ
      Originally Posted by RickDuris View Post

      Gordon, correct me if I've wrong:

      The place and time = The Medium (newspaper, mobile, social platform, website, etc.)

      The copy = The Message (your copywriting + design + offer)

      The target = The Market (the market or niche, avatar, buyer persona)

      Assuming that's the case, Dan Kennedy has been teaching it for decades. He calls it the 3Ms -- the "message-market-medium match".

      Match = Intersection

      Again, correct me if I'm wrong.

      My comparison doesn't invalidate anything you've stated. In fact, I believe it reconfirms that validity of the concept from a second, equally experienced perspective.

      Thoughts?
      You are not wrong Rick, and Kennedy has been teaching it for decades and before Dan, Ben Suarez created the NPGS formula.
      Prospect
      Product
      Promotion
      Media

      And before Ben, Harvey Brody had a similar 'meeting' take place, and he got some of that from Robert Collier, who credited several new age publishers for discussing the 3 elements of "mail order" as far back as 1885. AD, magazine and offer.

      Isn't it all the same thing? But it is presented differently, you once posted, what 27 or so different formulas for writing copy?

      Bottom line:

      Something to sell.
      Someone to sell it to.
      Promotion somewhere to take their money.

      Yes, it probably should be basic 101 stuff but you have seen so many of the newer crowd totally ignore the MMM or any and all concepts that a meeting takes place, the emphasis today is on the secrets of the copy itself, which Ben Suarez has proven (by billions of dollars of evidence) Copy is only ONE of the elements involved in remote selling.

      The intersection is a useful metaphor to remind copywriters it isn't about them, but about their target. A lesson seemed lost on today's crowd.

      My only ORIGINAL breakthrough is Astral Control and making people do things they didn't wake up thinking of doing, but I don't share those secrets only tested, proven and sure, mostly borrowed concepts which have stood the test of time.

      So, you are right on Rick.

      GordonJ
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      • Profile picture of the author fbomb428
        Right on Gordon.
        Along with that is differentiating your offer from all other similar offers. I see a lot of copy in here that lays out the features of the offer, and in some with more advanced copywriting skills even stating the benefits. But even if the copy makes it that far, it often neglects to study comparable offers to find out what makes their offer the obvious choice over all others available, and thoughtfully communicate that message to the exact market or prospect who is looking for the answer to their problem. (Sorry for the run on sentence)
        I am just finishing David Ogilvy's masterpiece "Confessions of an Advertising Man". I highly recommend that book to all Copywriters regardless of skill level. It reinforces a lot of the points laid out here.
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  • Profile picture of the author ggsmarket
    The importance of defining a customer avatar is that it helps answer questions concerning your products. With a customer avatar, you can have a point of reference to answer the following questions

    Where should you advertise to maximize exposure to your ideal customer?
    What types of advertisements typically effect your ideal customer?
    What vocabulary and tone should you use in your marketing efforts?
    What story should your marketing content be telling?
    Is that true?
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  • Profile picture of the author RickDuris
    Originally Posted by GordonJ View Post

    My only ORIGINAL breakthrough is Astral Control and making people do things they didn't wake up thinking of doing, but I don't share those secrets only tested, proven and sure, mostly borrowed concepts which have stood the test of time.
    "Astral Control"? You invented that? Wow.

    I have heard a high ranking member of a certain secret society on the dark web only refer to it in passing, trying to impress me with her knowledge of copywriting.

    Soon after, I was able to find a zip file of it on a torrent site, however I could never crack the password.
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    • Profile picture of the author GordonJ
      Originally Posted by RickDuris View Post

      "Astral Control"? You invented that? Wow.

      I have heard a high ranking member of a certain secret society on the dark web only refer to it in passing, trying to impress me with her knowledge of copywriting.

      Soon after, I was able to find a zip file of it on a torrent site, however I could never crack the password.
      All kinds of people teaching Astral Projection, Astral Journeys, Remote Viewing, OBE and deep Astral diving...

      But Astral Control. All me. Whatever is on that zip file, it isn't AC, Why would any sane person share such a remarkable secret? OH, for money you say...well, let me think about that.

      GordonJ

      PS. Be careful what you make people do, sometimes in life, getting what you want from others could become a living nightmare.
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  • Profile picture of the author simon leach
    Great comments. I think we are discussing the fundamentals of direct marketing - we used to call it the "God Principle - God decides what people will buy and when they will buy it....god help you if you are not there.
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