And to my knowledge, I'm the only person who teaches this, so good thing I showed up too.
You can create the INTERSECTION which gives your copy the highest chance of success, and it should be your first priority, ONCE you have clearly identified your target.
Now this is for all remote means of selling, persuasion and influence strategies, although some concepts might apply to face to face, you don't have the weapons of influence attached to physical presence.
Your copy INTERSECTION is the place and time where your copy meets your target. And you need to know where that is, when, what it looks like and take complete control over it.
YOU build and design it with a purpose, only one, to give your copy the best chance to do it's job, whatever that is.
Some common intersections for remote direct influence are: radio, TV, newspapers (still), magazines, newsletters, trade journals, web sites, email, podcasts, video online.
So, after you have your target's avatar, clearly defined and with a knowledge of their "problem" or want, need or desire...
And you have crafted your copy to get the response you want from this ONE person, then you need to design the INTERSECTION.
Where and when will the two meet? Example, you have a WF signature which when clicked on takes a fellow warrior to a place on the internet, and assuming it is something you want them to consider buying or signing up for...
What does that look like? Many will take us to some sort of a squeeze page or sign up page. Why would we want to sign up? What is being offered to entice, seduce or give us confidence you can be of any help to us?
Try it today, look at a dozen or more WF sig files and some of you copywriters could be looking at work, or potential jobs cause many of these intersections are blaring sirens, blinking lights and as loud as Times Square on New Year's Eve. They need help.
But look at them from message to market. Obviously they think you are a part of their target market, ask why? What is the preoccupational interrupter used? I'd bet most of the time, you will see QUICK AND EASY money from IM sales pitces, the idea being all warriors are here to learn how to make money from IM. And an appeal to a newbie is in many of these.
See, we all are preoccupied with our own stuff, and to effectively stimulate us as individuals to respond how you design your copy to make us, is really the essence of copy.
How much thought, if any, do you give to creating the intersection where your copy meets your target? If you want better results, give it some thought. OK?