Critique Request: Landing Page that I have modified many times over. Please put in your detailed vie

I don't understand what QTP is.. but i'll try to help out.

You need a better title...

What is the main benefit of getting your training?
i.e. -->"Cut your Programming Testing Time In Half!"

As for your price section: what are the common objections?
-Do you offer refunds.
-Payment plans
-What if i can't make day x, is there a make-up day..
-are the webinars recorded and available for replay?

Hope that helps!

Thanks spazz.

That headline may not help because visitors arriving know what QTP is. but yes I am thinking of putting some variations of headline up there. As for the price section I can't afford to do any of those. I take limited no of students per batch to maintain quality. Now putting up refunds etc will be a headache.

Others please let me know what do you think about this page?

We covered this on our old blog and usually suggest viewing one of Google's free webinars. Here are a few points that we have found in our tests over the last eight+ years. Hopefully it apply to whatever QTP is

you should explain clearly ABOVE THE FOLD why the user should stay and read more on your product. You have less than 2 seconds to engage the user and only 23% of readers scroll on their first visit to a web site.

Only use graphics when it helps tell your story.

Links should be the only text in blue. Blue links get clicked on almost 2x. When other text is blue (link your sub-headers) it can confuse users.

Do you have a testimonial from a past customer? No. Give one away so you can place a happy testimonial on your site.

Although you want to get as much info to the visitor above the fold - white space improves user comprehension and the likely hood they will read.

Use a strong call to action above the fold. Center the call to action if possible.

Think about everything (design, layout, content) from the visitors view point. It all comes back to visitor experience.

You need to write BENEFIT driven copy.

Why?

Because no one cares about you!

People only care about themselves.

(sorry for the harsh reality)

So explain to people what this training will do for them immediately from the get-go and skip the "all about me" stuff at the beginning.

As you suck people in and get people to read you can introduce yourself later on once they are interested in what you are offering

Best of Luck!

Look up the term "reluctant hero". I think you should more follow this form of copy. Give me some stories how people changed their life because of your product.

Your page is not focused AT ALL! You have way too much going on. Use a sales letter format or something modified. Take your reader through a story that includes the testimonials, your bio (which should sound more reluctant heroish!), benefits.

Read some successful sales letters to see what i mean.

Also, YOU ALWAYS need to explain what the acronyms are upon landling as some people will be arriving on your page that do not know what it is.