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You could check out Words That Sell and More Words That Sell.

I think your categories are a tad unspecific and confusing.

Cheers,
Colm

How is your infographic going to be used?

And, these lists are for the most part, totally worthless. Meaningless. Any given "power" word, or word you have listed only derives it's power from CONTEXT. How it is used in a given situation.

Expensive as an emotionally disruptive word? Really? Consider expensive is relative. What might be expensive to me, wouldn't be to a Trump.

Then, it is also, what your target brings with them. They often provide the context to give your word power, take the word CULT. For many of us it is a benign word, has no real meaning until we see how it is used, if it is the CULT OF COPY, we have a different meaning than the cult of devil worship.

Yet, many bring a negative connotation along with them with the word cult, so if your target market is alt right religious folk, the word has more power than it might to mainstream readers.

Good luck with your infographic, it is just my opinion, I've never seen a list, or book of words or "power phrases" which was actually useful...for copywriters.

Because they write for their target audience and understand a single word or phrase only has impact by the context and rapport it has with the target.

GordonJ

Thing is, words thrive on context.

Pull 'em outta their meaningfulular comfort zone, they play like crap.

EXAMPLE

What dumbass kinda moron could possibly QUIBBLE with ... jumpstart?

Ooooh oooh -- bring me ACTION, bring me FIRE-UP, bring me ELECTRO-POWERED CATALYTICA GONNA TRANSFORM MY EVRY BLOOD VESSEL INTO A SQUIRT MECHANISM FOCUSSED SOLELY ON STARTUP EXCELLENCE!

but plz....

when I am on my period, las' thing I want is no kinda jumpstart scenario tbh.

Even a rope dangled into the abyss from mebbe 200 feet way over my head is too much.


So, hey -- f*ck off random listsa words (in particular anythin' "meaningfulular", cos that is jus' kinda STOOPID.)

This is sound advice guys. Good point on the feasibility of an infographic being a 'be all, end all' for words to use, what we do want is to spark the mentality of how to think when writing copy. That's pretty powerful on it's own and CopyHackers does a great job of that, we're looking for more ways to drive that too.

What categories would you feel are critical for content like this? We're throwing thoughts around so this is far from concrete.

Thanks again and I look forward to seeing more feedback.

A few (words and phrases) from A-Z (not sure what of yours are in there Markus). Might help with what you were looking for:


A painless drop in the bucket

Abandon

Accelerate

Acclaimed

Accolade

Accomplish

Accumulate

Accuracy

Achieve

Active

Adrenaline

Advanced

Affordable

Afraid

Aggressive

Alert

All my life I've wanted _____

All new

Allure

Alluring

Almost criminal

Alternative

Amateur

Amazing

Amazingly simple

Amplify

Analysis

Angry

Announcing

Anticipate

Anytime

Anywhere

Appealing

Appetizing

Applause

Approved

Astonish

Astonishing

Astonishingly Simple

Astounding

Astute

Attractive

Authentic

Authority

Authorized

Automatic

Automatically

Avid

Awesome

Bad

Banish

Bargain

Battle tested

Beautiful

Beauty

Bed shaking

Behind the scenes

Believe

Bend over

Beneficial

Benefit From

Benefit driven

Best selling

Best trained

Big

Big bucks

Big deals

Biggest

Billboard

Bird dog

Blast

Blazing

Bleeding edge

Blew My Mind

Blind spot

Block busting

Blockbuster

Bloody

Blow away

Blow the door off

Blow the lid off

Blown away

Blunder

Boatloads

Bonanza

Boom

Booming

Boost

Boost your profits

Bored

Bottom Line

Brain Picking

Brave

Bravo

Breakthrough

Breathtaking

Bribes

Brilliant

Broke

Brutally effective

Bulging

Bulldog

Bulletproof

Burst

Busy

Bypass

Camouflaged

Captivating

Careless

Cash

Cash In

Cash Rich

Cash generating

Caution

Certify

Challenge

Charming

Cheat

Classic

Clever stunt

Cleverly

Clobber

Close door

Cold

Colorful

Colossal

Combat

Compact

Compelling

Competitive Edge

Complete

Compound

Compromise

Confession

Confidence

Confidential

Confused

Confusing

Conquer

Consistent

Construct

Controlled

Controversial

Convenient

Cool

Cost effective

Courage

Courageous

Courtesy

Crack the Code

Crammed

Crank out

Crap

Create

Critical

Crucial

Crucially important

Crush

Crystal clear

Cured

Customer orientated

Customize

Cute

Cutting Edge

Danger

Dare

Daring

Darnedest things

Dazzling

Dead Silent

Deadline

Deadly

Deal

Debt free

Deep

Deepest

Defeat

Delicious

Delighted

Delivered

Deluxe

Demand

Demolish

Demonstrably

Deny

Deserve

Desperate

Destiny

Devastating

Devours

Diabolical

Diddly squat

Difficult

Direct

Dirty

Dirty Tricks

Disappear

Disclose

Discount

Discover

Disgruntled

Disguise

Disregard

Distinguished

Disturbingly powerful

Dividends

Dizzy

Dodge

Does the trick

Dominate

Donate

Double

Down and dirty

Dramatic

Dreamed

Drop dead easy

Drop dead

Dynamic

Dynamics

Dynamite

Eager

Eager to learn

Earmarked

Earth shattering

Ease

Easily

Easy To Implement

Easy to create

Easy to follow

Economic Needs

Ecstasy

Effective

Effectively

Effortlessly

Ego

Electrifying

Elegant

Eligible

Elite

Emerging

Emerging Growth

Empire

Endless

Endorsed

Endurance

Energizing

Energy

Enhanced

Enjoy

Enjoyment

Enormous

Enrage

Enrich

Enterprising

Envious

Envision

Epidemic

Ethically

Ever growing

Examine

Excellent

Excitement

Exciting

Exclusive

Excuses

Exercising

Exhilarated

Expert

Explode

Exploding

Exploit

Explosive

Exponential

Exposed

Extra

Extremely dangerous

Extremely informative

Eye opening

Eyeball popping

Eye opener

Fabulous

Famished

Famous

Fantasize

Fantastic

Fascinating

Fast

Fat

Fatigued

Fear

Fearful

Feast

Fed up

Feeding frenzy

Fight

Figure Out

Finished

Firestorm

First place

First class

Floodgates

Floods your pockets

Flourish

Focus

Fool

Foolish

Forbidden

Force

Forecast

Forfeit

Forgotten

Fork over

Formula

Fortunate

Fortune

Fortunes

Fraction of the cost

Frankly

Freak out

Free money

Freedom

Friendly

Frighteningly potent

Frustrating

Frustration

Fundamentals

Fussy

Futile

Gain

Gamble

Gangbusters

Garner

Gazillion

Geek

General public

Generates

Generators

Generous

Genius

Genuine

Get Around

Giant

Gift

Gigantic

Glaring

Glitch

Gloriously

Godzilla like

Good looking

Gorgeous

Grab

Grasp

Gratification

Greatest

Ground floor

Guaranteed

Guilty

Gut wrenching

Hair raising

Hand holding

Hand picked

Hands Off

Handsome

Hands on

Hardcore

Hard hitting

Harvest

Hassle free

Hasten

Heart Pounding

Heart Wrenching

Heat up

Heat seeking

Heaven

Heavy

Heavy duty

Heck

Helpful

Helpless

Hidden

Hidden Fortune

High priority

Highest

Highly acclaimed

Highly addictive

Highly recommended

Highly detailed

Highly motivated

Highly rated

Highly responsive

High powered

High rolling

Hint

Hollywood

Homemade

Honest to God

Honor

Hopeless

Hopelessly obsolete

Hopping mad

Hot

Hotshot

Hottest

Huge

Humanly possible

Humiliate

Humorous

Hungry

Hurry

Hush Hush

Hyper effective

Hyper advanced

Hypnotic

Idiot proof

Ignored

ill


Illustrate

Imagine

Immeasurable

Immediately

Impatient

Implode

Important

Impossible to find

Impressive

Imprint

Improved

Impulse

Impulsive

In seconds

In a box

Income boosting

Income building

Increase

Incredible

In demand

In depth

Inflame

Informative

Ingenious

Innovative

Insane

Insanely profitable

Inside Scoop

Insider

Inspire

Instant

Instant gratification

Instantly

Instructive

Intelligent

Intense

Interactive

Interest free

Interesting

Intrigue

Iron clad

Iron grip

Irrelevant

Irresistible

Jackpot

Jam packed

Jaw Dropping

Jealously guarded

Jesting

Joking

Jump start

Kick ass

Kick butt

Killer

Knock out

Largest

Laser forced

Last minute

Late breaking

Latest

Launch

Lavishly

Law

Lazy

Learn the Hard Way

Leave no stone unturned

Legal

Legendary

Let go

Lethal

Liability

Liar

Liberated

Life

Lifeblood

Lifetime

Like clockwork

Limited

Little Known

Little used

Lively

Longevity

Look over shoulder

Loopholes

Love

Lowest

Loyal

Lucky

Lucrative

Lure

Luxury

Magic

Magic answer

Magical

Magnetic

Magnetize

Mainstream

Make Waves

Mammoth

Mania

Marvelous

Massive

Mastermind

Masterpiece

Master's Level

Materialize

Maximize

Meaner

Measure Up

Medicine

Mega

Mega current

Mega earnings

Mega easy

Mega speed

Mega watt

Merit

Mesmerizing

Mildly successful

Mind altering

Mind blowing

Mind boggling

Mind busting

Mind control

Miracle

Miraculously

Money on demand

Money draining

Money sucking

Monitor

Monster

Monumental

Moolah

Most accomplished

Most People

Most Respected

Mouth Watering

Multi Million

Mumbo jumbo

Must Read

Mutate

Mystery

Naked

Neat little

Negligent

Negotiate

Nest Egg

Neutralize

Never been easier

Never been sold

Never before seen

Never ending

New found

Next Frontier

Nightmare

Nitty gritty

No B.S.

No hold barred

No holds barred

No restriction

No Risk

No time flat

No way to Lose

Noisy

Nonsense

Non stop

Nostalgic

Noted

Notion

Novel

Nude

Nutshell

Obey

Obsession

Obsolete

Odd

Official

Offshore

On demand

On the planet

Once in a lifetime

One of kind

Oodles and oodles

Opportunities

Opportunity

Original

Out of Luck

Out of thin air

Out of sight

Outrageous

Outsider

Outstanding

Overdrive

Overlooked

Overnight

Overrated

Overwhelming

Pack up

Painful

Pain rich

Pain Staking

Paint by the numbers

Paltry

Panic

Paralyze

Pathetic

Penalty

Penetrating

Penny

Perceive

Peril

Permanently

Permanently burned

Persistent

Personalized

Perspective

Perspiration

Phenomenal

Philosophy

Piles of

Pinpoint

Pioneer

Pioneering

Pissed off

Plain English

Pleasure

Plug n play

Poised

Poor

Popular

Popularity

Portfolio

Positive

Possession

Potent

Power packed

Powerful

Powerhouse

Power loaded

Precisely

Premier

Preppie

Private

Privy to

Pro tips

Problems

Procedural

Professional

Profit

Profit From

Profitable

Profitable Decision

Profit producing

Profits

Profusely

Promising

Propel

Prosper

Protect

Proven

Proven techniques

Provocative

Puny

Pure Baloney

Quality

Quasi legal

Quick Cash

Quickly

Rack up profits

Radically different

Rake in

Rapidly

Rare

Raw

Razor Sharp

Reach

Reality based

Real world

Reap

Rebellious

Recession proofed

Reckless

Recruiting

Red hot

Reel

Refreshing

Refundable

Refuse

Rejuvenating

Reliable

Remarkable

Reminiscent

Remote control

Renaissance Spirit

Renewed

Renowned

Reproducible

Required

Research

Respected

Results

Reveal

Revealed

Revealing

Reveals

Revolution

Revolutionary

Rewards

Rich

Riches

Ridicule

Ridiculously simple

Right Now

Ripped Off

Risk free

Risky

Riveting

Rock solid

Rookies

Routine

Ruthless

Safety

Sampler

Satisfying

Savvy

Scarce

Scary

School of Thought

Scientifically

Scorching

Scorecard

Screw up

Secret Weapon

Secret agent spy

Secretive

Secrets

Secure

Security

Seductive

Selected

Self proclaimed

Self sabotage

Sensational

Serious

Sexy

Shadow

Shallow

Shameless

Sheet ripping

Shell out

Shelter

Shock

Shocking

Shockwaves

Shortcut

Shrewd

Shrink

Shy

Sick

Sideline

Silence

Simplified

Simplistic

Sizable

Sizzling

Skill

Skim over it

Skyrocket

Slash

Slaughter

Slave

Slay

Sleazy

Sleepy

Sluggish

Smart

Smirk

Smoothly

Snarling power

Snatch

Sneak insider view

Sneak peak

Sneaky little

Sneeze

Snicker

Soar

Sock away

Soiled

Solid

Solution

Source

Special

Spectacular

Speed up

Spellbinding

Spill the beans

Splattering

Spoon fed

Spotlight

Squeeze

Stampede

Stare

Startling

Step by Step

Stimulate

Stockpiled

Stomach

Strange

Strategies

Strictly

Strike

Strong

Stronger

Struggle

Stubborn

Stuff

Stumble

Stunning

Stunningly

Sturdy

Submission

Success

Success certain

Successful

Suddenly

Sufficient

Superb

Supercharge

Super cool

Super deadly

Superior

Superiority

Superstitious

Suppose

Surefire

Surging

Surprise

Surprising

Survival

Sweat

Sweetheart

System

Tactics

Tap into

Targets

Tax proof

Technology

Terminate

Terrific

Test drive

Tested

Threat

Thrill

Thrilling

Throat grabbing

Thumbs Up

Tickle

Time consuming

Timeless

Timely

Time tested

Tiny adjustments

Tools

Totally different

Totally practical

Touch

Tough

Transfer

Transform

Trap

Trash

Tremendous

Triggers

Triple

Truckloads

Trusted

Truth

Turbo charge

Ugly truth

U-haul truck

Ultimate

Ultra powerful

Ultra secret

Unbelievably hot

Uncanny

Uncensored

Uncle Sam

Uncommon

Unconditional

Uncover

Underestimate

Underground

Unearthing juicy

Unexpected

Unexplained

Unfold

Unforeseen

Unforgettable

Unique

Unleash

Unlimited

Unlock

Unorthodox

Unparalleled

Unrealistic Claims

Unstoppable

Unsurpassed

Untapped

Unusual

Unveil

Up to date

Up to the minute

Urgent

Vain

Valuable

Vicious

Virtually

Virus

Vision

Vital

Vivid

Vulnerable

Wanted

Warning

Wealthy

Weird

Well known

White hot

Wholesale

Whopping

Willpower

Winning

Winning edge

Wisdom

Without lifting a finger

Without using a gun

Wonderful

Word of mouth

Works like crazy

World stage

World class

Wrongfully

Youthful

Zero risk