Help Needed: Words of Influence

by Gabriel Administrator
7 replies
Hey Copywriters of Warrior!

I'm currently building a neat infographic on effective words used in copy and content. Wanted to get your thoughts and I'm happy to take onboard some contributions. We have about 100+ words at the moment, categorised into 7 sections. Would love to see what more we can come up with together.

Here's a list of what I have so far on the theme of influence.


/// Emotionally Active:
Addictive
Habitual
Critical
Intrigued
Imagine
Dream
Activate
Release
Powerful
Intense
LOVE

/// Positive:
Jumpstart
You
Empower
Engage
Simple
Free
All-In-One
Embrace
Unique
Powerful
Trigger
Distinct
Growth
Mining
Complete
Whole
Master
Complete
Sure-fire
Exponential
Proven

/// Ease:

Effortless
Simple
Easy
Automate
Autopilot
Instant
PushStart
1-Click
Push Button
Flick

/// Hype/Scarcity:
Last
Only
Chance
Opportunity
Viral
Amplify
Drive
Inspire
Rare
Untapped
Limited
Exclusive
Special
Hot
Explosive
Turbocharge

/// Action:
Mine
Strike
Shift
Sprint
Analyze
Deliver
Anticipate
Release
Unleash
Convert
Tease
Testify
Spark
Stack
Dive
Level
Tier
Direct
Drop
LIVE

/// Influence and Size:

Resonate
Catch
Captivate
Habit
Form
Authority
Senses
Trending
Doctored
Gravity
Evergreen

/// Emotionally Disruptive:
Abstain
Challenging
Suffering
Waste
Anxious
Consuming
Painful
Sting
Corrupt
Grind
Vicious
Devastating
Heart Wrenching
Broken
Risk
Expensive
Effort
#influence #words
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  • Profile picture of the author colmodwyer
    You could check out Words That Sell and More Words That Sell.

    I think your categories are a tad unspecific and confusing.

    Cheers,
    Colm
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  • Profile picture of the author GordonJ
    Originally Posted by Marcus W K Wong View Post

    Hey Copywriters of Warrior!

    I'm currently building a neat infographic on effective words used in copy and content. Wanted to get your thoughts and I'm happy to take onboard some contributions. We have about 100+ words at the moment, categorised into 7 sections. Would love to see what more we can come up with together.

    Here's a list of what I have so far on the theme of influence.


    /// Emotionally Active:
    Addictive
    Habitual
    Critical
    Intrigued
    Imagine
    Dream
    Activate
    Release
    Powerful
    Intense
    LOVE

    /// Positive:
    Jumpstart
    You
    Empower
    Engage
    Simple
    Free
    All-In-One
    Embrace
    Unique
    Powerful
    Trigger
    Distinct
    Growth
    Mining
    Complete
    Whole
    Master
    Complete
    Sure-fire
    Exponential
    Proven

    /// Ease:

    Effortless
    Simple
    Easy
    Automate
    Autopilot
    Instant
    PushStart
    1-Click
    Push Button
    Flick

    /// Hype/Scarcity:
    Last
    Only
    Chance
    Opportunity
    Viral
    Amplify
    Drive
    Inspire
    Rare
    Untapped
    Limited
    Exclusive
    Special
    Hot
    Explosive
    Turbocharge

    /// Action:
    Mine
    Strike
    Shift
    Sprint
    Analyze
    Deliver
    Anticipate
    Release
    Unleash
    Convert
    Tease
    Testify
    Spark
    Stack
    Dive
    Level
    Tier
    Direct
    Drop
    LIVE

    /// Influence and Size:

    Resonate
    Catch
    Captivate
    Habit
    Form
    Authority
    Senses
    Trending
    Doctored
    Gravity
    Evergreen

    /// Emotionally Disruptive:
    Abstain
    Challenging
    Suffering
    Waste
    Anxious
    Consuming
    Painful
    Sting
    Corrupt
    Grind
    Vicious
    Devastating
    Heart Wrenching
    Broken
    Risk
    Expensive
    Effort
    How is your infographic going to be used?

    And, these lists are for the most part, totally worthless. Meaningless. Any given "power" word, or word you have listed only derives it's power from CONTEXT. How it is used in a given situation.

    Expensive as an emotionally disruptive word? Really? Consider expensive is relative. What might be expensive to me, wouldn't be to a Trump.

    Then, it is also, what your target brings with them. They often provide the context to give your word power, take the word CULT. For many of us it is a benign word, has no real meaning until we see how it is used, if it is the CULT OF COPY, we have a different meaning than the cult of devil worship.

    Yet, many bring a negative connotation along with them with the word cult, so if your target market is alt right religious folk, the word has more power than it might to mainstream readers.

    Good luck with your infographic, it is just my opinion, I've never seen a list, or book of words or "power phrases" which was actually useful...for copywriters.

    Because they write for their target audience and understand a single word or phrase only has impact by the context and rapport it has with the target.

    GordonJ
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  • Profile picture of the author Princess Balestra
    Banned
    Thing is, words thrive on context.

    Pull 'em outta their meaningfulular comfort zone, they play like crap.

    EXAMPLE

    What dumbass kinda moron could possibly QUIBBLE with ... jumpstart?

    Ooooh oooh -- bring me ACTION, bring me FIRE-UP, bring me ELECTRO-POWERED CATALYTICA GONNA TRANSFORM MY EVRY BLOOD VESSEL INTO A SQUIRT MECHANISM FOCUSSED SOLELY ON STARTUP EXCELLENCE!

    but plz....

    when I am on my period, las' thing I want is no kinda jumpstart scenario tbh.

    Even a rope dangled into the abyss from mebbe 200 feet way over my head is too much.

    Here's how JyneSootheTech JUMPSTARTS your monthly recovery!

    Applied SCIENTIFICALLY to your INTIMATE BEAUTYFLAPS, the JyneSootheTech Xtra-Jumpstart Electrozapper maxes out on period pain smoothola with its unique blend of

    ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZTTTTT!

    and

    ZZZZZZZZZZZZZZZZZZTTTTTTTTTTTTTTTTTTTTTTTTTT!

    So, hey -- f*ck off random listsa words (in particular anythin' "meaningfulular", cos that is jus' kinda STOOPID.)

    Signature

    Lightin' fuses is for blowin' stuff together.

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  • This is sound advice guys. Good point on the feasibility of an infographic being a 'be all, end all' for words to use, what we do want is to spark the mentality of how to think when writing copy. That's pretty powerful on it's own and CopyHackers does a great job of that, we're looking for more ways to drive that too.

    What categories would you feel are critical for content like this? We're throwing thoughts around so this is far from concrete.

    Thanks again and I look forward to seeing more feedback.
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    • Profile picture of the author DABK
      You just jumpstarted an evening of laughter and merriment chez moi.

      Originally Posted by Princess Balestra View Post

      Thing is, words thrive on context.

      Pull 'em outta their meaningfulular comfort zone, they play like crap.

      EXAMPLE

      What dumbass kinda moron could possibly QUIBBLE with ... jumpstart?

      Ooooh oooh -- bring me ACTION, bring me FIRE-UP, bring me ELECTRO-POWERED CATALYTICA GONNA TRANSFORM MY EVRY BLOOD VESSEL INTO A SQUIRT MECHANISM FOCUSSED SOLELY ON STARTUP EXCELLENCE!

      but plz....

      when I am on my period, las' thing I want is no kinda jumpstart scenario tbh.

      Even a rope dangled into the abyss from mebbe 200 feet way over my head is too much.

      Here's how JyneSootheTech JUMPSTARTS your monthly recovery!

      Applied SCIENTIFICALLY to your INTIMATE BEAUTYFLAPS, the JyneSootheTech Xtra-Jumpstart Electrozapper maxes out on period pain smoothola with its unique blend of

      ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZTTTTT!

      and

      ZZZZZZZZZZZZZZZZZZTTTTTTTTTTTTTTTTTTTTTTTTTT!

      So, hey -- f*ck off random listsa words (in particular anythin' "meaningfulular", cos that is jus' kinda STOOPID.)

      {{ DiscussionBoard.errors[11187452].message }}
      • Originally Posted by DABK View Post

        You just jumpstarted an evening of laughter and merriment chez moi.
        Won't lie, gave me a bit of a chuckle as well so there's engagement right there lol
        {{ DiscussionBoard.errors[11188693].message }}
  • Profile picture of the author Fred_Acker
    A few (words and phrases) from A-Z (not sure what of yours are in there Markus). Might help with what you were looking for:


    A painless drop in the bucket

    Abandon

    Accelerate

    Acclaimed

    Accolade

    Accomplish

    Accumulate

    Accuracy

    Achieve

    Active

    Adrenaline

    Advanced

    Affordable

    Afraid

    Aggressive

    Alert

    All my life I've wanted _____

    All new

    Allure

    Alluring

    Almost criminal

    Alternative

    Amateur

    Amazing

    Amazingly simple

    Amplify

    Analysis

    Angry

    Announcing

    Anticipate

    Anytime

    Anywhere

    Appealing

    Appetizing

    Applause

    Approved

    Astonish

    Astonishing

    Astonishingly Simple

    Astounding

    Astute

    Attractive

    Authentic

    Authority

    Authorized

    Automatic

    Automatically

    Avid

    Awesome

    Bad

    Banish

    Bargain

    Battle tested

    Beautiful

    Beauty

    Bed shaking

    Behind the scenes

    Believe

    Bend over

    Beneficial

    Benefit From

    Benefit driven

    Best selling

    Best trained

    Big

    Big bucks

    Big deals

    Biggest

    Billboard

    Bird dog

    Blast

    Blazing

    Bleeding edge

    Blew My Mind

    Blind spot

    Block busting

    Blockbuster

    Bloody

    Blow away

    Blow the door off

    Blow the lid off

    Blown away

    Blunder

    Boatloads

    Bonanza

    Boom

    Booming

    Boost

    Boost your profits

    Bored

    Bottom Line

    Brain Picking

    Brave

    Bravo

    Breakthrough

    Breathtaking

    Bribes

    Brilliant

    Broke

    Brutally effective

    Bulging

    Bulldog

    Bulletproof

    Burst

    Busy

    Bypass

    Camouflaged

    Captivating

    Careless

    Cash

    Cash In

    Cash Rich

    Cash generating

    Caution

    Certify

    Challenge

    Charming

    Cheat

    Classic

    Clever stunt

    Cleverly

    Clobber

    Close door

    Cold

    Colorful

    Colossal

    Combat

    Compact

    Compelling

    Competitive Edge

    Complete

    Compound

    Compromise

    Confession

    Confidence

    Confidential

    Confused

    Confusing

    Conquer

    Consistent

    Construct

    Controlled

    Controversial

    Convenient

    Cool

    Cost effective

    Courage

    Courageous

    Courtesy

    Crack the Code

    Crammed

    Crank out

    Crap

    Create

    Critical

    Crucial

    Crucially important

    Crush

    Crystal clear

    Cured

    Customer orientated

    Customize

    Cute

    Cutting Edge

    Danger

    Dare

    Daring

    Darnedest things

    Dazzling

    Dead Silent

    Deadline

    Deadly

    Deal

    Debt free

    Deep

    Deepest

    Defeat

    Delicious

    Delighted

    Delivered

    Deluxe

    Demand

    Demolish

    Demonstrably

    Deny

    Deserve

    Desperate

    Destiny

    Devastating

    Devours

    Diabolical

    Diddly squat

    Difficult

    Direct

    Dirty

    Dirty Tricks

    Disappear

    Disclose

    Discount

    Discover

    Disgruntled

    Disguise

    Disregard

    Distinguished

    Disturbingly powerful

    Dividends

    Dizzy

    Dodge

    Does the trick

    Dominate

    Donate

    Double

    Down and dirty

    Dramatic

    Dreamed

    Drop dead easy

    Drop dead

    Dynamic

    Dynamics

    Dynamite

    Eager

    Eager to learn

    Earmarked

    Earth shattering

    Ease

    Easily

    Easy To Implement

    Easy to create

    Easy to follow

    Economic Needs

    Ecstasy

    Effective

    Effectively

    Effortlessly

    Ego

    Electrifying

    Elegant

    Eligible

    Elite

    Emerging

    Emerging Growth

    Empire

    Endless

    Endorsed

    Endurance

    Energizing

    Energy

    Enhanced

    Enjoy

    Enjoyment

    Enormous

    Enrage

    Enrich

    Enterprising

    Envious

    Envision

    Epidemic

    Ethically

    Ever growing

    Examine

    Excellent

    Excitement

    Exciting

    Exclusive

    Excuses

    Exercising

    Exhilarated

    Expert

    Explode

    Exploding

    Exploit

    Explosive

    Exponential

    Exposed

    Extra

    Extremely dangerous

    Extremely informative

    Eye opening

    Eyeball popping

    Eye opener

    Fabulous

    Famished

    Famous

    Fantasize

    Fantastic

    Fascinating

    Fast

    Fat

    Fatigued

    Fear

    Fearful

    Feast

    Fed up

    Feeding frenzy

    Fight

    Figure Out

    Finished

    Firestorm

    First place

    First class

    Floodgates

    Floods your pockets

    Flourish

    Focus

    Fool

    Foolish

    Forbidden

    Force

    Forecast

    Forfeit

    Forgotten

    Fork over

    Formula

    Fortunate

    Fortune

    Fortunes

    Fraction of the cost

    Frankly

    Freak out

    Free money

    Freedom

    Friendly

    Frighteningly potent

    Frustrating

    Frustration

    Fundamentals

    Fussy

    Futile

    Gain

    Gamble

    Gangbusters

    Garner

    Gazillion

    Geek

    General public

    Generates

    Generators

    Generous

    Genius

    Genuine

    Get Around

    Giant

    Gift

    Gigantic

    Glaring

    Glitch

    Gloriously

    Godzilla like

    Good looking

    Gorgeous

    Grab

    Grasp

    Gratification

    Greatest

    Ground floor

    Guaranteed

    Guilty

    Gut wrenching

    Hair raising

    Hand holding

    Hand picked

    Hands Off

    Handsome

    Hands on

    Hardcore

    Hard hitting

    Harvest

    Hassle free

    Hasten

    Heart Pounding

    Heart Wrenching

    Heat up

    Heat seeking

    Heaven

    Heavy

    Heavy duty

    Heck

    Helpful

    Helpless

    Hidden

    Hidden Fortune

    High priority

    Highest

    Highly acclaimed

    Highly addictive

    Highly recommended

    Highly detailed

    Highly motivated

    Highly rated

    Highly responsive

    High powered

    High rolling

    Hint

    Hollywood

    Homemade

    Honest to God

    Honor

    Hopeless

    Hopelessly obsolete

    Hopping mad

    Hot

    Hotshot

    Hottest

    Huge

    Humanly possible

    Humiliate

    Humorous

    Hungry

    Hurry

    Hush Hush

    Hyper effective

    Hyper advanced

    Hypnotic

    Idiot proof

    Ignored

    ill


    Illustrate

    Imagine

    Immeasurable

    Immediately

    Impatient

    Implode

    Important

    Impossible to find

    Impressive

    Imprint

    Improved

    Impulse

    Impulsive

    In seconds

    In a box

    Income boosting

    Income building

    Increase

    Incredible

    In demand

    In depth

    Inflame

    Informative

    Ingenious

    Innovative

    Insane

    Insanely profitable

    Inside Scoop

    Insider

    Inspire

    Instant

    Instant gratification

    Instantly

    Instructive

    Intelligent

    Intense

    Interactive

    Interest free

    Interesting

    Intrigue

    Iron clad

    Iron grip

    Irrelevant

    Irresistible

    Jackpot

    Jam packed

    Jaw Dropping

    Jealously guarded

    Jesting

    Joking

    Jump start

    Kick ass

    Kick butt

    Killer

    Knock out

    Largest

    Laser forced

    Last minute

    Late breaking

    Latest

    Launch

    Lavishly

    Law

    Lazy

    Learn the Hard Way

    Leave no stone unturned

    Legal

    Legendary

    Let go

    Lethal

    Liability

    Liar

    Liberated

    Life

    Lifeblood

    Lifetime

    Like clockwork

    Limited

    Little Known

    Little used

    Lively

    Longevity

    Look over shoulder

    Loopholes

    Love

    Lowest

    Loyal

    Lucky

    Lucrative

    Lure

    Luxury

    Magic

    Magic answer

    Magical

    Magnetic

    Magnetize

    Mainstream

    Make Waves

    Mammoth

    Mania

    Marvelous

    Massive

    Mastermind

    Masterpiece

    Master's Level

    Materialize

    Maximize

    Meaner

    Measure Up

    Medicine

    Mega

    Mega current

    Mega earnings

    Mega easy

    Mega speed

    Mega watt

    Merit

    Mesmerizing

    Mildly successful

    Mind altering

    Mind blowing

    Mind boggling

    Mind busting

    Mind control

    Miracle

    Miraculously

    Money on demand

    Money draining

    Money sucking

    Monitor

    Monster

    Monumental

    Moolah

    Most accomplished

    Most People

    Most Respected

    Mouth Watering

    Multi Million

    Mumbo jumbo

    Must Read

    Mutate

    Mystery

    Naked

    Neat little

    Negligent

    Negotiate

    Nest Egg

    Neutralize

    Never been easier

    Never been sold

    Never before seen

    Never ending

    New found

    Next Frontier

    Nightmare

    Nitty gritty

    No B.S.

    No hold barred

    No holds barred

    No restriction

    No Risk

    No time flat

    No way to Lose

    Noisy

    Nonsense

    Non stop

    Nostalgic

    Noted

    Notion

    Novel

    Nude

    Nutshell

    Obey

    Obsession

    Obsolete

    Odd

    Official

    Offshore

    On demand

    On the planet

    Once in a lifetime

    One of kind

    Oodles and oodles

    Opportunities

    Opportunity

    Original

    Out of Luck

    Out of thin air

    Out of sight

    Outrageous

    Outsider

    Outstanding

    Overdrive

    Overlooked

    Overnight

    Overrated

    Overwhelming

    Pack up

    Painful

    Pain rich

    Pain Staking

    Paint by the numbers

    Paltry

    Panic

    Paralyze

    Pathetic

    Penalty

    Penetrating

    Penny

    Perceive

    Peril

    Permanently

    Permanently burned

    Persistent

    Personalized

    Perspective

    Perspiration

    Phenomenal

    Philosophy

    Piles of

    Pinpoint

    Pioneer

    Pioneering

    Pissed off

    Plain English

    Pleasure

    Plug n play

    Poised

    Poor

    Popular

    Popularity

    Portfolio

    Positive

    Possession

    Potent

    Power packed

    Powerful

    Powerhouse

    Power loaded

    Precisely

    Premier

    Preppie

    Private

    Privy to

    Pro tips

    Problems

    Procedural

    Professional

    Profit

    Profit From

    Profitable

    Profitable Decision

    Profit producing

    Profits

    Profusely

    Promising

    Propel

    Prosper

    Protect

    Proven

    Proven techniques

    Provocative

    Puny

    Pure Baloney

    Quality

    Quasi legal

    Quick Cash

    Quickly

    Rack up profits

    Radically different

    Rake in

    Rapidly

    Rare

    Raw

    Razor Sharp

    Reach

    Reality based

    Real world

    Reap

    Rebellious

    Recession proofed

    Reckless

    Recruiting

    Red hot

    Reel

    Refreshing

    Refundable

    Refuse

    Rejuvenating

    Reliable

    Remarkable

    Reminiscent

    Remote control

    Renaissance Spirit

    Renewed

    Renowned

    Reproducible

    Required

    Research

    Respected

    Results

    Reveal

    Revealed

    Revealing

    Reveals

    Revolution

    Revolutionary

    Rewards

    Rich

    Riches

    Ridicule

    Ridiculously simple

    Right Now

    Ripped Off

    Risk free

    Risky

    Riveting

    Rock solid

    Rookies

    Routine

    Ruthless

    Safety

    Sampler

    Satisfying

    Savvy

    Scarce

    Scary

    School of Thought

    Scientifically

    Scorching

    Scorecard

    Screw up

    Secret Weapon

    Secret agent spy

    Secretive

    Secrets

    Secure

    Security

    Seductive

    Selected

    Self proclaimed

    Self sabotage

    Sensational

    Serious

    Sexy

    Shadow

    Shallow

    Shameless

    Sheet ripping

    Shell out

    Shelter

    Shock

    Shocking

    Shockwaves

    Shortcut

    Shrewd

    Shrink

    Shy

    Sick

    Sideline

    Silence

    Simplified

    Simplistic

    Sizable

    Sizzling

    Skill

    Skim over it

    Skyrocket

    Slash

    Slaughter

    Slave

    Slay

    Sleazy

    Sleepy

    Sluggish

    Smart

    Smirk

    Smoothly

    Snarling power

    Snatch

    Sneak insider view

    Sneak peak

    Sneaky little

    Sneeze

    Snicker

    Soar

    Sock away

    Soiled

    Solid

    Solution

    Source

    Special

    Spectacular

    Speed up

    Spellbinding

    Spill the beans

    Splattering

    Spoon fed

    Spotlight

    Squeeze

    Stampede

    Stare

    Startling

    Step by Step

    Stimulate

    Stockpiled

    Stomach

    Strange

    Strategies

    Strictly

    Strike

    Strong

    Stronger

    Struggle

    Stubborn

    Stuff

    Stumble

    Stunning

    Stunningly

    Sturdy

    Submission

    Success

    Success certain

    Successful

    Suddenly

    Sufficient

    Superb

    Supercharge

    Super cool

    Super deadly

    Superior

    Superiority

    Superstitious

    Suppose

    Surefire

    Surging

    Surprise

    Surprising

    Survival

    Sweat

    Sweetheart

    System

    Tactics

    Tap into

    Targets

    Tax proof

    Technology

    Terminate

    Terrific

    Test drive

    Tested

    Threat

    Thrill

    Thrilling

    Throat grabbing

    Thumbs Up

    Tickle

    Time consuming

    Timeless

    Timely

    Time tested

    Tiny adjustments

    Tools

    Totally different

    Totally practical

    Touch

    Tough

    Transfer

    Transform

    Trap

    Trash

    Tremendous

    Triggers

    Triple

    Truckloads

    Trusted

    Truth

    Turbo charge

    Ugly truth

    U-haul truck

    Ultimate

    Ultra powerful

    Ultra secret

    Unbelievably hot

    Uncanny

    Uncensored

    Uncle Sam

    Uncommon

    Unconditional

    Uncover

    Underestimate

    Underground

    Unearthing juicy

    Unexpected

    Unexplained

    Unfold

    Unforeseen

    Unforgettable

    Unique

    Unleash

    Unlimited

    Unlock

    Unorthodox

    Unparalleled

    Unrealistic Claims

    Unstoppable

    Unsurpassed

    Untapped

    Unusual

    Unveil

    Up to date

    Up to the minute

    Urgent

    Vain

    Valuable

    Vicious

    Virtually

    Virus

    Vision

    Vital

    Vivid

    Vulnerable

    Wanted

    Warning

    Wealthy

    Weird

    Well known

    White hot

    Wholesale

    Whopping

    Willpower

    Winning

    Winning edge

    Wisdom

    Without lifting a finger

    Without using a gun

    Wonderful

    Word of mouth

    Works like crazy

    World stage

    World class

    Wrongfully

    Youthful

    Zero risk
    Signature

    Right Now. What a wonderful time to start!

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