When Sales Pages Aren't
I've been building websites since 1995. My company has built more than 1000 of them so far.
My personal evolution as to the ideal website has come to a point where I'm exploring the possibility that "every page is a sales page".
Less informational pages... more action pages.
With this in mind I've been exploring the world of copywriting. I've lurked on the outskirts of writing most of my adult life but I've always know better than to go too near that rabbit hole. I may never come out.
I'm looking to work with copywriters who know how to write sales copy that sells, converts achieves that call to action. Not for lengthy and expensive sales letters BUT for product and/or services pages that live within the larger framework of a website.
A different approach is needed of course, you simply don't have the number of words at your disposal to "make the sale". Your ability to tell a story is severely hampered. You need to include features as well as benefits.
How would a sales copywriter charge for this? By the hour?
I think there is a huge need in the larger world of traditional websites for copywriters with "call to action" skills that can "switch gears" and think smaller. Write killer sales copy that isn't over the top and is done in 5-700 words and includes a few quality images or even a video.
Thoughts?
Thanks for taking the time to read this. To be a great writer takes tremendous courage.
My personal evolution as to the ideal website has come to a point where I'm exploring the possibility that "every page is a sales page".
Less informational pages... more action pages.
With this in mind I've been exploring the world of copywriting. I've lurked on the outskirts of writing most of my adult life but I've always know better than to go too near that rabbit hole. I may never come out.
I'm looking to work with copywriters who know how to write sales copy that sells, converts achieves that call to action. Not for lengthy and expensive sales letters BUT for product and/or services pages that live within the larger framework of a website.
A different approach is needed of course, you simply don't have the number of words at your disposal to "make the sale". Your ability to tell a story is severely hampered. You need to include features as well as benefits.
How would a sales copywriter charge for this? By the hour?
I think there is a huge need in the larger world of traditional websites for copywriters with "call to action" skills that can "switch gears" and think smaller. Write killer sales copy that isn't over the top and is done in 5-700 words and includes a few quality images or even a video.
Thoughts?
Thanks for taking the time to read this. To be a great writer takes tremendous courage.
David Neale