Reason-Whys for One-Time Offer (OTO)

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Why should a customer believe a one-time offer exists? What are some reasons you use and have seen others use to justify the use of a OTO?

I have an honest OTO - if the customer misses out, it's too late. However, I only do it because of its effectiveness. I'm lost for reasons to explain it. This product is only offered to new owners of the program because...
#copywriting #offer #onetime #oto #reasonwhys
  • Because it is exclusive and a money-saving opportunity. Much like anything else you buy from today, it is simply an ADD-ON to help embrace the initial product and benefit the consumer by providing a valuable product at a much less price.

    It's not just in IM. Retail stores do it online. Amazon does it best. 'If you add this, you get X% off'. 'If you add this, you get free shipping'. It's a more subtle OTO. I know it's not quite the same, but it's still an OTO for that particular order. Yeah, you can have the same savings later, but it has to be done through another order.

    OTOs are powerful if it can effectively explain the ADDED value to the initial product. If the OTO is unrelated, then you may have a hard time selling it.
  • It's just a good way to make some extra money on the back end. Nothing to lose with OTO, just everything to gain if you can make a few extra sales this way...
    • [1] reply
    • Customers may not like hearing that . What I meant is the justification of a OTO for customers.

      Kevin, your idea of making the offer a lesser price is a good idea. My OTO is for exclusive reports unavailable anywhere else that complement the initial program so I could justify it: "I'm giving you a special discount to thank you for purchasing... This is only available for new customers..."

      Most OTOs and scarcity tactics suck-hard because they lack a strong reason-why.
      • [1] reply
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  • OTO are great but how much OTO is too much. I once purchased a product and I had to click through like 10 OTOs before I could get to the product that I had purchased. OTOs are great but when you offer too many it may turn people off from purchasing from you in the future. Does the benefits of OTO outweigh annoying a few customers?
    • [1] reply
    • Add a service component and explain that availability of the offer is strictly limited so you can make sure you have the capacity to deliver on your promise.

      That's ALWAYS believable coming from an individual or small company.

      Marcia Yudkin
  • A well-crafted OTO makes perfect sense to the customer because it is inherently useful to them - a discount on a complementary service or tool, a discount on a useful add-on, support above which they'd normally receive (coaching, a mastermind group, etc).

    If you're struggling to come up with a compelling "reason why", the offer may not be a great fit and thusly won't sell as well.

    Best,

    Brian
  • Joshua,

    It depends on the product/service(s) you're offering as a OTO.

    if you list your specific offer we may be able to help further.

    -Dan
  • So this isn't a one time offer for a discount, but rather a one time offer in the sense that it's the only time the product is offered period. Correct?
  • How about:

    "You'll only be able to access this page ONE TIME ONLY, and here's why...

    ...I simply cannot have this page left open to the general public to keep coming back to, and finding in the search engines. This page is hidden for good reason, and you're also seeing it right now for good reason, and here's why...

    (tell them why you don't want everyone finding this page, as if it is "hidden")
    (then proceed to tell them why you're sending them to this page...)

    Also, you could use price scarcity. Or scarcity which revolves around time (the quicker you get these add ons, the less chance your competition will have, or the less amount of fat you'll put on, or the quicker you'll be able to get a date... etc)
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    Reason-Whys for One-Time Offer (OTO)

    Why should a customer believe a one-time offer exists? What are some reasons you use and have seen others use to justify the use of a OTO? I have an honest OTO - if the customer misses out, it's too late. However, I only do it because of its effectiveness. I'm lost for reasons to explain it. This product is only offered to new owners of the program because...