Collection of helpful Copywriting Quotes by Neville
David Ogilvy
Here is the entire list of Copywriting quotes. Check it out.
- A good advertisement is one which sells the product without drawing attention to itself.
- Do not ... address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
- First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
- If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
- It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
- Never stop testing, and your advertising will never stop improving.
- On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
- Our business is infested with idiots who try to impress by using pretentious jargon.
- Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
- The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
Here is the entire list of Copywriting quotes. Check it out.
Lightin' fuses is for blowin' stuff togethah.
"He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.