They're now requesting some new tagline options and I just got off a call with them and promised to send them a cost estimate. Basically they weren't happy with what their creative agency has put together for them.
I'm proposing to put together 3-5 tagline options of what I feel are quality options along with a kind of detailed meaning behind each and what each is meant to convey in about 1 paragraph for each and help justify my thinking behind each.
While I don't charge clients by the hour and instead by the project, I would figure that my hourly rate is somewhere between 130 and 150/hour.
Knowing that they may or may not go with one of my 3-5 suggestions, at the end of the day there's work involved and I'm doing the work for them regardless. I'm struggling on how to price or estimate this for them.
Any input from some experts here would be welcome. Thanks in advance!