The SaaS product is related to managing the employee screening and other clearances required by staff of software development agencies or other service organisations (e.g. database administration services) when engaged by companies with specific requirements. For example, health, education and finance industries where specific clearances or certifications are required before the contractors can go on-site or get access to the customers systems.
I have been struggling with describing the application and settling on key words for the landing page and feel like I'm not really at the point where I could just launch and iterate as feedback comes in.
What are some ways I can approach the process of developing the copy for the landing page?