Copywriting for female customers

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I've got a new venture going, and my data indicate that about 80% of the people clicking through to my sales page are women. I had no idea it would be like this, so I'm wondering if it would be worthwhile to rewrite the page, targeting it more toward female customers.

I remember the 6-minute abs guy saying once that he had two different pages, one for men and one for women. On the female page he used words like "belly" instead of "stomach", "toned" instead of "fit", etc. My page is a health supplement, but I'm wondering if there are any resources out there that talk about copywriting for female customers. If so, I'd appreciate some links.

#copywriting #customers #female
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