What's a good time length for a video sales letter ?

18 replies
Hello My Fellow Warriors,

I would like to know what is a good length for video sale letter copy/template ? I have it recorded between 14-18 mins. Is that long enough ? I have purchased a DFY (Done For You) Sales copy template (both video and text based). I have my Buy Button delay and appear right when and after I have ask for the call of action. Can you guys help me and give me your suggestion.

Thank you
#good #length #letter #sales #time #video
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  • Profile picture of the author helisell
    It's not a case of how long it is, it is more to do with how compelling the video is.

    A boring video would be too long at 90 seconds.

    A compelling, super benefit driven, problem solving, varied, interesting, shocking, novel, informative and entertaining video could go on for an hour.

    .
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  • Profile picture of the author JohnMcCabe
    helisell nailed it.

    To use an old cliche, the length of your pitch should be like the hemline of a woman's skirt. Long enough to cover what needs to be covered, short enough to keep things interesting...
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  • Profile picture of the author Princess Balestra
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    Gotta figure all cliches are old.

    Plus also, centennials got subatomic attention spans.

    Time therefore is ... however long your audience gonna bear your spectacular pissin' around on sumthin' don't interest 'em

    VERSUS
    anythin' else captivates attention better.
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  • The last few VSLs I've written were between 30 and 70 minutes. All in the natural health market.

    But you shouldn't be asking if the VSL is long enough. You should be asking if you've successfully persuaded your prospect. If you feel you have, then think about length. There's no such thing about too short (again, IF you've successfully persuaded your prospect). It can be too long, though, as attention wavers. You're not close to that, at least if it were in the markets I work in.
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  • Profile picture of the author dmrson
    14-18 seems way to long IMHO, people have short attention spans online (and in general) - perhaps split test your 14-18 videos with a 3 minute alternative video
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    • Profile picture of the author helisell
      Originally Posted by dmrson View Post

      14-18 seems way to long IMHO, people have short attention spans online (and in general) - perhaps split test your 14-18 videos with a 3 minute alternative video
      I have to agree with the split testing.

      So what results have you had personally with split testing?

      I think we would all welcome some real info on video length?
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  • forget focusing so much on length.

    make sure it keeps people watching.
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  • Like the others have said, length doesn't matter. Keeping attention does. The End of America VSL goes for about 75 minutes and it has sold their financial newsletter for years and years.

    One thing that a template might not address are the unique objections your prospect might have to buying your offer. Make sure your video addresses them.
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  • Profile picture of the author YourGoToWriter
    It actually depends on how interesting you can make your video appear to be. I can't stand a 1-minute video, if it doesn't catch my attention or if it's too plain and boring. -Micah
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  • Profile picture of the author mellymags
    I agree with all of the answers above. Adding, generally, the bigger the "ask" (aka price) the longer the length.
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  • Profile picture of the author affmarketer101
    I think it's too long. Actually, the length doesn't matter. The matter is how can keep your audience on site, rather than exit, how engaged your content is.
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  • Profile picture of the author Alex Cohen
    The 2010 video sales letter, "The End of America" was 77 minutes long... and reportedly did very well.

    Alex
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  • Profile picture of the author MichaeI
    If you manage to grab peoples attention during first 5 seconds, the length of your video won't matter that much.
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  • Profile picture of the author branko97
    For a YouTube video add a few minutes is good time length, try not to keep it long else it becomes a documentary. Long video needs to be really well made, informative and creative to keep the attention of the viewer.
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  • Profile picture of the author Adam Leech
    It depends on a bunch of different things.

    How warm is the audience? How expensive is the service? How relevant is the offer? How compelling is the offer?

    Here are some general rules I stick to:

    - Cold audiences usually need longer videos.
    - Higher priced products/services usually need longer sales videos
    - Products/services over $300 to a cold audience usually need webinars

    As a rule of thumb, 5-10 minutes for products under $100 to warm audiences. And the colder the audience is or the higher the price is for the product, the longer the video needs to be.
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  • Profile picture of the author acnescars
    15 mins is the best time for the video length. Dont go over this limit.
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  • Profile picture of the author poweredspeaker
    10-15 mins is really a good time length for a video.
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