I'm thinking of doing an EDDM mailing to homes in the area where we're meeting. It's a unique hobby. When people hear the music, they like it. And when men sing it, they also like it. Getting men to check out the chorus is where we're stuck. When we go out to sing in public, the responses have been great and we invite men to join us at every venue, but there's not a lot of takers.
The approach I'd like to take is to focus on men who stopped singing after high school or college. Our thought is to have a Visitors Night where the whole focus is on the barbershop craft and the fun of singing. Use the mailing to draw men back to when they had fun singing while they were growing up because most of the choral singing was by choice.
Unfortunately, the general perception of our craft is a bunch of old crotchety guys singing songs in their spare time. Some of that is true but it doesn't have to be. The younger guys (teens and twenties) who have caught the bug are loving it and doing fabulously in the whole Barbershop Harmony Society (yes, there's a vibrant society for what we do). The society is doing what they can to combat that perception, but it's slow going.
I'm kind of stumped at this point. Any thoughts on where you would take this? I'm thinking EDDM but there may be another idea or twelve out there that I'm overlooking.
Thanks. I do appreciate the wisdom and experience on this forum.