Question About Providing Credit When It Comes To Documentation / Example / Third Party Studies.

2 replies

When I am providing credit for documentation / examples / studies taken from other websites, it is enough to name the website or do I need to include something extra, like a foot note about the source?

This is within the context of a sales letter.

Here is a generic example:

According to a study conducted by the website, the top five challenges of B2B content marketers are:

#1 - Producing engaging content (60%)
#2 - Measuring content effectiveness (57%).
#3 - Producing content consistently (57%).
#4 - Measuring the ROI of content marketing programs (52%).
#5 - A lack of budget (35%).

Also, when providing credit in a sales letter (or any published material), do you provide credit to the original source or the site on which the data is published? For example, let's say that CopyBlogger provides some statistics about content consumption. These statistics are taken from another site and this is mentioned on CopyBlogger.

If I provide this as a form of documentation, do I give credit to CopyBlogger or to the original website?

Thank you,
#credit #documentation #party #providing #question #studies
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  • Profile picture of the author Alex Cohen
    Besides being the decent thing to do, acknowledging your source adds credibility. It's a win-win.

    Be aware... when quoting another's written work, you could be in violation of the US copyright law.

    There's something called the Fair Use Exception which allows you to quote a limited amount of copyrighted material. Since the actual amount has never been codified in the law, it's a risk.

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  • Profile picture of the author RazvanRogozC
    Hello Alex,

    Thank you. What is the proper way of acknowledging my source in a sales letter? Do I need to add in the footer a copyright disclaimer and fair use notice or simply mentioning the source by name is enough? I'm talking from a legal perspective.

    Now if I'm using the term "Porsche" in a sales letter, I don't think I need to do this, but if I use specific information (like a double blind study), do I need to add the full source as I would do in a thesis paper or on an Wikipedia page?

    I am not talking so much about the principle as the SOP.

    Thank you,
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