Charges something like $15 for a lesson... which she drives to!
I convinced her she should brand herself and raise her rates.
She's not a concert pianist, and doesn't have musical degrees or anything like that, so we can't brand her as the most distinguished teacher.
She's the director of a city-wide choir, has years of volunteer experience with youth programs, and has a master's in and job as a vocational rehab counselor (helps disabled people find jobs).
Any ideas on branding approaches to hook the wealthy crowd?
I'm thinking something like "best at working with children," or "helps your children learn faster," or "best at helping your children love the piano."
And any ideas on methods to find and contact those willing to spend $75 on piano lessons?