The Best Way to Learn Copywriting

6 years ago

Originally Posted by JohnVianny

Learn from the bests!

Simple and not easy.

Which ones?

Gary Halbert
THE greatest copywriter of all time. If you want to be a good copywriter read anything Gary published because it's brilliant.

Dan Kennedy
Many of the top marketers in the world look up to Dan and that's because he's a legend in direct response marketing and copywriting.

John Carlton
Many say he's the most ripped off copywriters because everyone copies his ads - that's because he's so damn good! Probably one of the most respected copywriters as well.

John Caples
With books like Tested Advertising Methods and Making Ads Pay, you will soon realise why he's in the top list.

Michel Fortin
This man wrote the sales copy for the internet's very first one million dollar day.

Clayton Makepeace
Said to be one of the best video sales letter copywriters in the world.

Ray Edwards
Ray wrote the best seller - How To Write Copy That Sells.

David Frey
He's an absolute legend in marketing

David Garfinkel
Author of "Breakthrough Copywriting" and an amazing copywriting coach.

Bob Stone
An all time great in direct marketing. He was also one of the earliest inductees into the Direct Marketers Hall of Fame.

David Ogilvy
This man was hailed the "Father of Advertising" and has some of the best books to learn copywriting and advertising. He passed away in 1999 but his book "Confessions of an Advertising Man" is one to read for many years.

Chris Haddad
Persuasive Copywriting ( https://www.youtube.com/watch?v=rteSvoogGv0 )

Ray Edwards
Read How to Write Copy That Sells

Russell Brunson
Read Dotcom Secrets

You can also listen John Carlton's videos ( https://www.youtube.com/user/MarketingRebel/videos )

Learn WHAT? From WHO? All you have done here is create a post to promote your link, and you've been on a tear lately. What good is this list?

HOW does it help in any way to a new or wannabee copywriter? It doesn't. It would take a couple of years to swim in that lake with all the greats and hope some of their genius washes over you.

My OPINION, DIFFERS: learn what is best for YOU. Maybe the ideas of some of these guys (and where are the women?) don't resonate with one's personality or beliefs.

I think these lists are just a waste of time, except for the sig link whores, who just run around the forum posting such drivel.

What to take away from HALBERT? KENNEDY? ABRAHAM?

The list has some great copywriters on it, but just knowing that, who and how does it help? It doesn't.

HOW ABOUT some context. Like start here, learn this, THEN, go to this guy, and then read this.

NO one has the time to read all those books, courses or whatever, and still have time to actually do any writing.

So, fine, know who SOME of the greats were/maybe are, but then what?

If your posts at the WF are a reflection of you studying the BESTS, THEN, more than a few are rolling over in their graves, groaning. Just saying.

GordonJ

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OptedIn 6 years ago

Originally Posted by GordonJ

NO one has the time to read all those books, courses or whatever, and still have time to actually do any writing

And if that time was spent writing instead of reading - well, you know, someone could develop their own talent, instead of trying to sound like someone else.

Epic fail.
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poweredspeaker

6 years ago

This was really a great information to learn about copywriting process. Good post.

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Sandrajankowski

Banned 5 years ago

The learning method id very simple when you start to understand the main concept of copywriting. Here i will give you the methods through which you can easily learn copywrighting.
1. Learn to listen
2.Understand the basic copywriting rules
3. Study the masters
4. Streamline your copywriting process
5. Practice and evaluate

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GordonJ

5 years ago

Originally Posted by Sandrajankowski

The learning method id very simple when you start to understand the main concept of copywriting. Here i will give you the methods through which you can easily learn copywrighting.
1. Learn to listen
2.Understand the basic copywriting rules
3. Study the masters
4. Streamline your copywriting process
5. Practice and evaluate

Listen to what, and whom? What RULES? Which Masters? Streamline a process> Maybe, but first have one. In golf practice leads to bad habits, same in writing, only practice should be done live, to test the copy's efficacy.

Now, lest I be accused of being my salty old self, here is the ONE piece of magic which will start all on the right path, and this was posted by Ewen

Since I have access to consumer buying behavior of most US adults,
it yells out to me.

I don't have to be clever at all.

The only "creative" part is connecting 2 or more
pieces of data that hasn't been connected before.

Best,
Ewen

What one finds with the so-called Masters, is, a finding of a predisposed prospect to a product, and then matching the copy to it.

Or, as we old school guys might say, get a list of BUYERS, who have bought recently, and frequently...you can live high up the hill on just that. Of course, you need to be able to string a few persuasive sentences together now and then.

Let me reiterate, from the OP to this list...totally worthless to help anyone out.

I think the Ewen quote is the most succinct secret posted in this subforum, for those who really want to accelerate their money making copywriting skills.

GordonJ

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Nortus Fitness

5 years ago

Thanks for the providing valuable stuffs but what is the dotcom secrets? Is it good for Digital marketers to read?

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kayatheninjawriter

5 years ago

Johnvianny,

Thanks for this, I greatly appreciate your suggestions!

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evelynrichardson

5 years ago

Thanks for this suggestion,i really appreciate this a lot.

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Careyrussell

5 years ago

One of the best ways to learn is by observing and analyzing good work. There are plenty of blog posts that cover this. Do a Google search and read up as much as you can.

In case you are interested in getting better at writing microcopy, Microcopy examples is a good place to find examples of good microcopy on web and mobile. It started as a personal project fueled by my admiration for well-written words.

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madaboutdm1719

5 years ago

Here are the simple steps you can follow to learn and practice copywriting:

1. Develop a simple website using WordPress or blogger.
2. Pick your niche topic.
3. Decide at least 10 topics to begin writing. You can use google search or quora search to find hot topics in your industry.
4. Study the tone and voice in which your industry content writers have written.
5. Start writing on the topics you have selected and adapt your own style as you accomplish more number of blog posts.
6. Use tools like Grammarly to check the quality of your copywriting. It is the primary and self-testing tool.
7. Nextly, you can ask your close circle to read and provide their feedback. If you find any genuine feedback, improvise on it.
8. Start applying to freelance jobs once you complete 10 blogs. Because the employers will also give feedback about your content. If negative, just take the input and improvise. If positive, go ahead and start with your first client.

As a whole, feedbacks are the most important factor that helps your learning process. It can be self or from others.

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naviown

5 years ago

Originally Posted by madaboutdm1719

Here are the simple steps you can follow to learn and practice copywriting:

1. Develop a simple website using WordPress or blogger.
2. Pick your niche topic.
3. Decide at least 10 topics to begin writing. You can use google search or quora search to find hot topics in your industry.
4. Study the tone and voice in which your industry content writers have written.
5. Start writing on the topics you have selected and adapt your own style as you accomplish more number of blog posts.
6. Use tools like Grammarly to check the quality of your copywriting. It is the primary and self-testing tool.
7. Nextly, you can ask your close circle to read and provide their feedback. If you find any genuine feedback, improvise on it.
8. Start applying to freelance jobs once you complete 10 blogs. Because the employers will also give feedback about your content. If negative, just take the input and improvise. If positive, go ahead and start with your first client.

As a whole, feedbacks are the most important factor that helps your learning process. It can be self or from others.

This.

The only way to get better is to write write and write. Correct, correct and correct. Be bad in the beginning but get better over time.

This isn't about if you are gifted or talented. This is a skill that can be learned and polished to shine bright.

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Sevan Rudolf

5 years ago

There is no fast way to learn copywriting. First, you have to be a good writer a really good (riveting, un-put-down-able) features, fiction or non-fiction writer. If you're that, you can read several of the best copy writing books out there. That's what I did and I've been a professional (self-supporting) freelance copywriter. There is no elevator or pole vault to the top. There are only the stairs.