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High converting sales pages for ergonomic chairs/back pain /neck pain/spine health products

by sprogy
3 replies
Hey, I'm looking for examples of sales pages for the ergonomic chairs/back pain/neck pain/spine health products (or anything closely related to the "office & sitting" niche). If you know of a high-converting example of such sales pages, I'd be forever grateful if you shared it with me...tnx in advance!
#chairs or back #converting #ergonomic #health #high #or neck #pages #pain #pain or spine #products #sales
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  • Profile picture of the author JohnMcCabe
    Start with the obvious -- Amazon. They are continually testing and tweaking everything.

    Or try companies that make the chairs, like Herman Miller and the like.
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  • Profile picture of the author marciayudkin
    You're going to find a huge difference in sales pages for this kind of product designed for a "cold" audience and one designed for a "warm" audience.

    I once had a client who sold high-priced back pain-related products to his list very successfully. However, people on his list were already primed to buy because they had the need, were relatively knowledgeable about products in that arena, and (the biggie) they trusted this guy immensely.

    You would therefore make a big mistake to look at his sales pages as a model for how to sell to "cold" traffic.

    So would you be selling to people who already respect your(or the client's) expertise or not?

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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    • Profile picture of the author sprogy
      Originally Posted by marciayudkin View Post

      You're going to find a huge difference in sales pages for this kind of product designed for a "cold" audience and one designed for a "warm" audience.

      I once had a client who sold high-priced back pain-related products to his list very successfully. However, people on his list were already primed to buy because they had the need, were relatively knowledgeable about products in that arena, and (the biggie) they trusted this guy immensely.

      You would therefore make a big mistake to look at his sales pages as a model for how to sell to "cold" traffic.

      So would you be selling to people who already respect your(or the client's) expertise or not?

      Marcia Yudkin
      Awesome, thanks for the heads up, but I'm planning on creating a complete funnel...in my experience, the difference between cold and warmed up traffic can mean upwards of 3 x less sales, so that's a no-brainer for me...perhaps you can share your client's funnel (maybe in a PM?), I'd love to take a look at anything that's been proven to work...
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