I have been doing some thinking on lead-generation pages...
1) Facebook is getting stricter with "squeeze pages" that look like:
viralprofitsnetwork.com » Super Simple Squeeze Page
I think the main reason these pages have trouble getting accepted is people can't get a 100% clear idea of what they are getting.
- Who is sending the info?
- What's the exact format of the content (blog post, pdf, video)?
- Will people receive more emails after that (probably)?
2) The reason marketers still try to use pages like the above, is because they are very clean and simple, and generate a high optin rate.
They also think if they give away good free info, their visitors will like them and then buy from them (some will, most likely won't).
But I'm wondering if we are focusing on the WRONG metric (optin rate). The right "metric" would be "money."
I think most people who fill in their email, will just download the lead magnet (if they even get that far), and then completely ignore the marketer, amidst the ocean of emails most people receive.
3) So, I have an idea, and I'd like your opinion on it (other than tell me to test it, which I will).
- Hiding the fact we have something to sell down the line
- Positioning ourselves as providers of free info
- Appearing to be begging for someone's email
... how about we say something like this:
- - - - - - - - - -
[Non-hypey, benefit-oriented headline goes here]
[Picture of person]
Hello. My name is so and so, and I'm an expert in X.
I have achieved Y for myself and my clients/customers.
They pay me $X,XXX to do this
(Or, I have a product called XYZ, that costs $XXX and is the best investment you can make about X).
However, I wanted to give you some value for free, so you can judge for yourself if I can help you achieve X.
Fill in the form below and I will send you [lead magnet ABC].
As an extra gift, you will receive even more valuable videos and special reports via email, that will help you:
- benefit 1
- benefit 2
- benefit 3
- - - - - - - - - -
(The copy above needs a ton of wordsmithing - this is just to give you an idea).
This way, we achieve the following:
- We establish we are selling an expensive product. This adds to our authority, because people equate expensive with good.
- We make people already think "I wonder if that product can help me. I'd like to check it out." This means that, when we do give them the link, they will be more likely to buy, and they won't be caught by surprise.
- We establish trust. We don't hide the fact we have something for sale (besides, people love buying - they just hate being sold to with hype).
- We establish likeability and reciprocity (we give them something cool and valuable, for free).
- We set the proper expectations (and establish further trust) by not hiding the fact we will send more emails.
- We get the contact info of the people who are the most likely to do business with us, and buy our products and services.
What do ya all think?
Thanks in advance!