What do you think of this unusual Facebook lead-generation page ad-copy?

6 replies
Hey all!

I have been doing some thinking on lead-generation pages...

1) Facebook is getting stricter with "squeeze pages" that look like:

viralprofitsnetwork.com » Super Simple Squeeze Page

I think the main reason these pages have trouble getting accepted is people can't get a 100% clear idea of what they are getting.

For example:

- Who is sending the info?

- What's the exact format of the content (blog post, pdf, video)?

- Will people receive more emails after that (probably)?

2) The reason marketers still try to use pages like the above, is because they are very clean and simple, and generate a high optin rate.

They also think if they give away good free info, their visitors will like them and then buy from them (some will, most likely won't).

But I'm wondering if we are focusing on the WRONG metric (optin rate). The right "metric" would be "money."

I think most people who fill in their email, will just download the lead magnet (if they even get that far), and then completely ignore the marketer, amidst the ocean of emails most people receive.

3) So, I have an idea, and I'd like your opinion on it (other than tell me to test it, which I will).

Instead of:

  • Hiding the fact we have something to sell down the line
  • Positioning ourselves as providers of free info
  • Appearing to be begging for someone's email

... how about we say something like this:

- - - - - - - - - -

[Non-hypey, benefit-oriented headline goes here]

[Picture of person]

Hello. My name is so and so, and I'm an expert in X.

I have achieved Y for myself and my clients/customers.

They pay me $X,XXX to do this

(Or, I have a product called XYZ, that costs $XXX and is the best investment you can make about X).

However, I wanted to give you some value for free, so you can judge for yourself if I can help you achieve X.

Fill in the form below and I will send you [lead magnet ABC].

As an extra gift, you will receive even more valuable videos and special reports via email, that will help you:
  • benefit 1
  • benefit 2
  • benefit 3
Opt-in form goes here:

[ ]

- - - - - - - - - -


(The copy above needs a ton of wordsmithing - this is just to give you an idea).

This way, we achieve the following:

  • We establish we are selling an expensive product. This adds to our authority, because people equate expensive with good.
  • We make people already think "I wonder if that product can help me. I'd like to check it out." This means that, when we do give them the link, they will be more likely to buy, and they won't be caught by surprise.
  • We establish trust. We don't hide the fact we have something for sale (besides, people love buying - they just hate being sold to with hype).
  • We establish likeability and reciprocity (we give them something cool and valuable, for free).
  • We set the proper expectations (and establish further trust) by not hiding the fact we will send more emails.
  • We get the contact info of the people who are the most likely to do business with us, and buy our products and services.

What do ya all think?

Thanks in advance!
#adcopy #facebook #leadgeneration #page #unusual
Avatar of Unregistered
  • Profile picture of the author Paul Gargan
    I think your idea definitely has a lot going for it from a logical perspective, and undoubtedly would generate leads of a way higher average value than the usual strategies. Certainly going to think about this kind of positioning during my next A/B test. Thanks for the thoughts.
    {{ DiscussionBoard.errors[11361785].message }}
  • Profile picture of the author yukon
    Banned
    No offense to OP but I think anyone that has a need to tell the world they're an expert [sic], is an idiot.

    Seriously, calling yourself an expert to impress another person is what 3rd world people do and If you need proof, browse the 3rd world SEO threads here on Warrior Forum. They're all self proclaimed experts asking basic SEO questions.

    My point is, don't be an idiot in your sales copy.

    My advice is stick with the facts, forget the bullshit hype... unless you're targeting the get rich fools, in that case it doesn't matter what you say.
    Signature
    Hi
    {{ DiscussionBoard.errors[11361797].message }}
    • Profile picture of the author perneali45
      Yukon, I agree.

      The copy needs a lot of work.

      You can replace "I'm an expert in XYZ" with any text of your choosing, which conveys authority.

      I'd be interested in your opinion on the overall strategy and positioning.

      Thanks!
      {{ DiscussionBoard.errors[11362203].message }}
    • Profile picture of the author Notright
      Originally Posted by yukon View Post

      No offense to OP but I think anyone that has a need to tell the world they're an expert [sic], is an idiot.

      Seriously, calling yourself an expert to impress another person is what 3rd world people do and If you need proof, browse the 3rd world SEO threads here on Warrior Forum. They're all self proclaimed experts asking basic SEO questions.

      My point is, don't be an idiot in your sales copy.

      My advice is stick with the facts, forget the bullshit hype... unless you're targeting the get rich fools, in that case it doesn't matter what you say.
      Harsh but true. I belong to a facebook group for aff marketers and I see all these people from India that think they're so smart and have it all figured out. I've seen some of their sites and I just think 'don't quit your tech support day job'.
      {{ DiscussionBoard.errors[11365643].message }}
  • Profile picture of the author YourGoToWriter
    I agree with Yukon. You don't need to overhype things. Tell what you offer and what the prospects would get. You need a better introduction than that.
    {{ DiscussionBoard.errors[11363780].message }}
  • Profile picture of the author RazvanClau
    Your copy is logical, and it makes sense.

    The problem is that the prospect is not logical. He is emotional. He is looking for every possible reason to NOT exit his comfort zone and act.

    You are making the biggest mistake in salesmanship. You are trying to convince a human being why they need a particular product. This rarely works.

    Look at the best-selling promos in any category. You will*find they rarely make rational sense.*

    Think of your copy in a dating perspective. You go to the girl of your dreams and you tell her "Look, you don't know me but I look decent. I want to invite you on a date. If you like me, you can sleep with me. If you don't like me, you have nothing to lose. Here are three reasons to*spend the next three hours with me".

    Technically, it is brilliant. However,*how often does this work?

    Buying is rarely a rational process. We build rational stories to sell why we've bought to others. We buy because someone pushes our buttons and triggers behaviors.*

    However, as always, test.*

    Best regards,
    Razvan
    {{ DiscussionBoard.errors[11363829].message }}
Avatar of Unregistered

Trending Topics