What are the best books to learn copywriting?

12 replies
If you're interested in getting started on #copywriting, you have to understand exactly what it is first.

In short, copywriting is really moving words around to make them sound better. It's not just about "writing," it's about psychologically influencing people to do something, whether that's to purchase something or sign up for your email newsletter.

The best way to get started on understanding copywriting is the read the best of the best books.

Here are my favorites:

1. This Book Will Teach You to Write Better - Neville Medhora
2. The Copywriter's Handbook - Robert W. Bly
3. Ogilvy on Advertising - David Ogilvy
4. The Boron Letters - Gary C. Halbert
5. Scientific Advertising - Claude C. Hopkins
6. Advertising Secrets of the Written Word - Joseph Sugarman
7. The War of Art - Steven Pressfield

Tell me: what are your favorite books to read in your trade? What books do you think every professional should read?
#books #copywriting #learn
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  • Profile picture of the author THEroyseo
    Here are 5 books I really enjoyed reading

    -Don't Make Me Think by Steve Krug

    -Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius by Dr. Robert C Worstell

    -The Robert Collier Letter Book by Robert Collier

    -Pre-Suasions: A Revolutionary Way to Influence and Persuade by Robert Cialdini

    -Influence: The Psychology of Persuasion by Robert Cialdini
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    Nicolas Roy
    Warrior For Hire

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    • Profile picture of the author KNutter1995
      Thanks for the response! I think it's about time to hit the library for some summer reading!
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  • Profile picture of the author Taisiya Wolker
    Most colleges that have business schools also have departments that teach marketing. Advertising, including copy writing would be included in these classes.
    Otherwise, go to your public library, there will be shelves of books that teach all sorts of writing skills, including copy writing. (Keep in mind that most ad agencies have copywriters on staff, so picking it up on your own and finding work as an independent contractor will be difficult without some sort of proven track record. Your best bet is working within an agency, and they are going to be more inclined to use people with marketing degrees because they will know the technical aspects of the job, not just the creative.)
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  • Profile picture of the author Nick Million
    Another gem that hasn't been suggested yet is The Ultimate Salesletter by Dan Kennedy.
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  • Profile picture of the author acnescars
    Thanks for sharing these book names. Really going to start reading...
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  • Profile picture of the author rachel wilkinson
    Hey Whipple Squeeze This by Luke Sullivan I found personally really awesome.
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  • Profile picture of the author Copylifemike
    I just finished How to write copy that sells by Ray Edwards.

    Really good book. He talks about his pastor method which was an interesting touch.

    Definitely a must have in your arsenal.

    I also have Neville's book as you mentioned along with The adweek copywriting handbook and Breakthrough copywriting by David Garfinkel.

    The book Great leads will be delivered next week as my new read along with the classic How to win friends and influence others.

    My next up book with be the copywriters handbook and storynomics.
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  • Profile picture of the author marciayudkin
    Copywriters who work with entrepreneurial clients need to have a solid grasp of marketing strategy as well as wordcraft, and my best teachers on that front were a ton of Dan Kennedy and Gary Halbert audio seminars, especially those where they interacted with the audience in "hot seats."

    You can find a lot of these on eBay. Do not be put off by "old" copyright dates. The issues involved are eternal.

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author Princess Balestra
    For sure, all kindsa reference material be dowin' the rounds, an' I figure obsessive Googlin' gonna leadya sumplace exotic here, same as it does for LOLcats or niche smoochie -- but the learnin' deal got practicals longside alla the academicals, an' best part always is ...

    FFS I dunno what ima dowin' here

    So las' week I got a fancy leisure product backed by a whole buncha excitin' soundin' guys.

    I like that ... enthoosiasm for stuff.

    Problem is, they mebbe so ebullient they skimped on the necessary detail -- an' we rocked out on a kinda spectacular mismatch leaves my purdy face all bruised an' ragged.

    But I now got a cool rewrite project demands resurrection sumplace else.

    An' I figure I gotta watch my own fire-up pizzazz -- speshly when clients ain't actshwlly got no clue what they want.

    Did I bomb this week?

    tbh ima still pluckin' shrapnel outta my ass.

    But I learned sumthin', from outta the sub-perfection grimoire -- an' I way less stoopider now than Monday, if momentarily sans triumphalist champagne.
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    Lightin' fuses is for blowin' stuff together.

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  • Profile picture of the author poweredspeaker
    I have read this book called "The Boron Letters - Gary C. Halbert". This clearly explains about copywriting. This book is really a great guide for all.
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  • Profile picture of the author jessicamorgan
    A friend of mine is a copywriter at Content Development Pros, he referred me these books to learn copywriting:
    • D&ad copy book
    • Words That Sell
    • Wired for Story
    • Read Me
    • The Idea Writers
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