Imagine if you released an old DM warthog like me into an office filled with digital copywriters?

16 replies
After you've crawled out from under the barstool, snapped on your suspenders, downed 3 cups of gas station coffee, and put a fresh wad of Copenhagen in your cheek ...

... tell me if you've had a similar experience.

Copywriters come in two flavors.

Those who can write content.

And those who would rather boil in a vat of hot oil.

The content mavens, they have the skills of a journalist and won't bat an eye when you ask them to fill ten pages by EOD about a Norwegian Elkhound.

However, ask these voracious scriveners to craft a compelling headline or offer, and suddenly they have to grab their binoculars and add a rare bird to their field journal.

On the other hand ...

Advertising copywriters, they swim happily in the Sea of Sales and Customer Acquisition.

They are poets, chiseling away word by word to make a headline perfect, a teaser just so.

Ask them to write pages and pages of content?

The comet Kohoutic will arrive sooner.

Within the advertising copywriter genre, the Librarians have given us a sub-subset -- those who specialize in DIRECT RESPONSE copywriting.

(I include myself in this heap.)

Our currency is to know how to position the offer ... craft compelling headlines ... dream up grabby teasers ... concoct bullets brimming with benefits ... pen reassuring guarantees ... all of which conspire to get the audience to take action.

We spike the football and do a little dance when our copy sends response through the roof.

For three decades the soil I've tilled has been snail junk mail; i.e., the stuff you get in the mail and throw away.

But -- thought experiment (you'd better sit down) -- what would happen if you released an old DM warthog like me into the office of an in-house, digital, creative team?

Would there be mayhem? Conspiratorial whispers?

Or would the adrenaline (and creative juices) start to flow?
#copywriters #digital #filled #imagine #office #released #warthog
Avatar of Unregistered
  • Profile picture of the author yukon
    Banned
    I think you need more practice before spiking another football.
    Signature
    Hi
    {{ DiscussionBoard.errors[11390178].message }}
  • Profile picture of the author OptedIn
    I think you'd best cut down on that gas station coffee.
    Signature

    "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

    {{ DiscussionBoard.errors[11390184].message }}
  • Profile picture of the author GordonJ
    Originally Posted by directmailuniversity View Post

    After you've crawled out from under the barstool, snapped on your suspenders, downed 3 cups of gas station coffee, and put a fresh wad of Copenhagen in your cheek ...

    ... tell me if you've had a similar experience.

    Copywriters come in two flavors.

    Those who can write content.

    And those who would rather boil in a vat of hot oil.

    The content mavens, they have the skills of a journalist and won't bat an eye when you ask them to fill ten pages by EOD about a Norwegian Elkhound.

    However, ask these voracious scriveners to craft a compelling headline or offer, and suddenly they have to grab their binoculars and add a rare bird to their field journal.

    On the other hand ...

    Advertising copywriters, they swim happily in the Sea of Sales and Customer Acquisition.

    They are poets, chiseling away word by word to make a headline perfect, a teaser just so.

    Ask them to write pages and pages of content?

    The comet Kohoutic will arrive sooner.

    Within the advertising copywriter genre, the Librarians have given us a sub-subset -- those who specialize in DIRECT RESPONSE copywriting.

    (I include myself in this heap.)

    Our currency is to know how to position the offer ... craft compelling headlines ... dream up grabby teasers ... concoct bullets brimming with benefits ... pen reassuring guarantees ... all of which conspire to get the audience to take action.

    We spike the football and do a little dance when our copy sends response through the roof.

    For three decades the soil I've tilled has been snail junk mail; i.e., the stuff you get in the mail and throw away.

    But -- thought experiment (you'd better sit down) -- what would happen if you released an old DM warthog like me into the office of an in-house, digital, creative team?

    Would there be mayhem? Conspiratorial whispers?

    Or would the adrenaline (and creative juices) start to flow?
    If you are looking for work, this isn't the best place to be fishing. With all that experience, surely that path to your door is trampled down, eh?

    GordonJ
    Signature
    {{ DiscussionBoard.errors[11390222].message }}
  • I'm practicing my social skills. How am I doing?

    fyi ... Magazine Circulation is down. Insurance and Banking is up. Healthcare seems to be holding steady.

    Cheers.
    {{ DiscussionBoard.errors[11390453].message }}
  • Profile picture of the author SARubin
    Well, your thread is certainly written in a creative manner. I always get a chuckle from reading the (oh, let's call it "interesting") ramblings of an ADHD mind that's even more cooked than my own. Kudos to you, sir.

    To answer your first inquiry...

    Originally Posted by directmailuniversity View Post

    After you've crawled out from under the barstool, snapped on your suspenders, downed 3 cups of gas station coffee, and put a fresh wad of Copenhagen in your cheek ...

    ... tell me if you've had a similar experience.
    Although I have crawled out from under a barstool, or two (back in an earlier life) I've never worn suspenders... never managed to choke down more than 2 cups of gas station coffee in a single day... And even when I smoked, I never went near that nasty-ass Copenhagen dip.


    On another note:I just searched your google suggestion for "direct mail copywriter"...

    Are you JC Manheimer? (that's what's showing on my end for the number 1 spot) If you are, I'd love to chat with you sometime. (just to shoot the breeze about sales copy, and the like) If you're not JC Manheimer, then whoever you are is not showing for number 1 "everywhere" in the USA


    Now to answer your main question...

    Originally Posted by directmailuniversity View Post

    what would happen if you released an old DM warthog like me into the office of an in-house, digital, creative team?

    I guess it would depend on how scary of a warthog you are, and what the fight or flight responses are like, from the others in the room?


    Some of the more intimidated members, may run screaming for cover at the mere sight of you. (As they plot your downfall from the shadows)

    While some of the more aggressive members, might try to slaughter you off, and eat your bacon

    Then there may be the rare dog who adopts you as a pet, and/or a mentor?


    I guess the only way for you to find out for sure, is to test it.
    Signature

    SARubin - Direct Response Copywriter / Conversion Flow Specialist
    Coming soon - Copywriters Community (Newbie friendly... Copywriter approved...)

    {{ DiscussionBoard.errors[11390633].message }}
    • Yes, SARubin, I'm Josh Charles Manheimer. Nice to meet you.
      {{ DiscussionBoard.errors[11391153].message }}
      • Profile picture of the author GordonJ
        Originally Posted by directmailuniversity View Post

        Yes, SARubin, I'm Josh Charles Manheimer. Nice to meet you.

        Why is Capt. Ahab, and his mate, Peleg, sailing the mighty Pequod in the Guppy Pond? Must be more to it.

        Will we see more? The beginning of the new, professional Warrior Forum, with those 10 chosen WSO?

        Is the University bringing the campus to the WF?

        This should be interesting, and hopefully, educational too.

        GordonJ

        PS. Opinion; one of the best DM package designer in the biz.
        Signature
        {{ DiscussionBoard.errors[11391902].message }}
  • Profile picture of the author Lynn Swayze
    This guy's legit and if you knew who he was, you'd take him up on his offer.
    Signature

    Founder, Indiana Direct Response Marketing
    Direct Response Copywriter

    {{ DiscussionBoard.errors[11391137].message }}
    • Profile picture of the author SARubin
      Originally Posted by directmailuniversity View Post

      Yes, SARubin, I'm Josh Charles Manheimer. Nice to meet you.
      Same here. Always nice to meet a fellow traveler. Especially someone I may be able to learn something from. Or at least someone I can shoot the breeze with about sales copy, from time to time.

      And it doesn't hurt that you appear to have a sense of humor (and a somewhat controlled flair for the dramatic )


      Originally Posted by Lynn Swayze View Post

      This guy's legit and if you knew who he was, you'd take him up on his offer.
      I'm not sure what you're implying? As a direct response copywriter, I'm sure you understand what a direct offer looks like?

      And even though Josh did drop a couple vague references to his experience... The only potentially response generating offer I see in the original post, was for a "thought experiment" about his musings. To which I did take him up on his offer, by replying to the thread with my thoughts.

      Is there some other directly stated offer in the post that you're referring to?
      Signature

      SARubin - Direct Response Copywriter / Conversion Flow Specialist
      Coming soon - Copywriters Community (Newbie friendly... Copywriter approved...)

      {{ DiscussionBoard.errors[11391181].message }}
  • [DELETED]
    {{ DiscussionBoard.errors[11391311].message }}
    • Profile picture of the author SARubin
      I like you Josh. You seem like an OK guy. So I just want to give you a quick heads up (before you inadvertently cross any lines against the rules of this forum)...

      Posting links to your personal landing page, and other blatant self promotion within posts, is frowned upon by the moderators of this forum. And I just wouldn't want to see you get banned, before you have a chance to spread your joy and wisdom to the masses.

      If you want, you can put your link in your signature below your posts (it only costs like 5 bucks to have your signature activated in your profile)


      All the best,
      SAR

      Originally Posted by directmailuniversity View Post

      I think Lynn is suggesting you thumb through my best winning sales letter leads.

      I stuffed 21 of them into one handy volume.

      You can get it here. Enjoy!

      (LINK REMOVED)
      Signature

      SARubin - Direct Response Copywriter / Conversion Flow Specialist
      Coming soon - Copywriters Community (Newbie friendly... Copywriter approved...)

      {{ DiscussionBoard.errors[11391320].message }}
  • tbh ima strugglin' with the crawlin' out from under the barstool part -- but I figure I still got my suspenders on cos sumthin' is pullin' so hard on my legs I can't walk straight rn --

    but I love the parta your story where you kinda morph from faux ditz to IYF Blitz, Mr Manhandler, so you sure prompted a smirk outta MOI.

    Thing is, I appreciate your point 'bout alla the digital marketin' airheads fluffsyin' about the place like inconsequential frickin' Novochok.

    Gotta always figure on NERVE AGENTS direct to WHAT?

    Back in the day, witches smeared all kindsa illusory smarts on their broom-to-fanjo internexi -- an' either found 'emselves revered as spinster harridans or mocked with flyin' missiles as no kinda proto-Houdini escapologist swimmer gals.

    Question is, does digital marketin' open up the horizon or shut down all possibility till it plunges bottoma the globally quashed gulf?

    I say PULL ON YOUR WOODY (that is secret witch talk for "fix yrself up with a transformative broomstick smeared in homegrown narcotics between yr legs" & also a perfectly snappy tag for website, T shirt promo or slave tattoo) an' float out into the ether.

    tbh those digital marketin' millennial types either gonna love yr ass or hate it -- an' as a confirmed precog, I super presoom you prolly ain't gonna give af which.

    But actschwlly, you weren't never ASKIN' nuthin', were ya?

    You like an infected mummy hugs evrywan an' says WANNA FIGURE AN ANTIDOTE FOR MY IYF SCABROSITY COZ I LIKE LOADED UP WITH THE F*CKER!

    For Further Cogent Answers To Spuriously Seeming Non-Dilemmas, PRINCESS BALESTRA is Always Available for Non-Consultation.

    Terms & conditions rotatable on request.

    Burnt pizza frequently on offer.

    Plus also, can sumone plz come hoover my apartment with a pickaxe?

    Sorry to drop this offer to EARN FIFTY HARD & FAST DOLLARS an' MEBBE A KISS ON YR CHEEK so late in my comment, but I figure there is a lesson to be learned here -- whatevah it actschwlly is.
    Signature

    Lightin' fuses is for blowin' stuff together.

    {{ DiscussionBoard.errors[11391344].message }}
  • Profile picture of the author Alex Cohen
    Imagine if you released an old DM warthog like me into an office filled with digital copywriters?
    Respectfully...

    You're a little late to the party.

    "Offline" guys of your caliber have been jumping into the "online" water since at least 1995 when John Carlton set up a blog and has been riding (some say leading) the wave of digital marketing ever since.

    It's doubtful that you're doing anything different from what has been taught a thousand times by those masters. Guys like Clayton Makepeace, Bob Bly, Brian Keith Voiles, Dan Kennedy, and the late Gary Halbert just to name a few.

    No offense, but if you were released into an office like, let's say Agora, the learning of copywriting "magic" would go both ways.

    Anyway, welcome to the Warrior Forum... where anybody with a laptop can post an opinion. (Yes, I posted this using a laptop, lol.)

    Alex
    {{ DiscussionBoard.errors[11397761].message }}
  • Profile picture of the author rhealy29
    So, aside from the top result in "direct response copywriter", why are there no significant results referencing JC Manheimer & Co or Josh Manheimer anywhere aside from the OP's own websites?

    When you Google Josh Charles Manheimer you get a bunch of genealogy results and, at least on my end, this very thread is a top-five result.

    Take out the "Charles" and you get the OP's company site, his LinkedIn, UpWork, Wordpress site, Twitter, Instagram...not one result of substance to verify the claims being made.

    Do world-class copywriters really look for work on UpWork? I mean, maybe they do. I don't know.

    Google JC Manheimer and, well... let's just say when you Google Jay Abraham or Dan Kennedy a mapquest result definitely doesn't make the top 5 or 6.

    I'm not saying this guy isn't a world-class copywriter. Maybe he is. But I do know that his university promises to teach you to make $200,000 writing sales letters in your Ray-Bans* ...*without knowing a thing!

    Seems like an awful lot of bluster from a guy clearly trying to sell something who, aside from his own online claims, doesn't really seem to be referenced anywhere else - particularly the kind of places you'd expect to see the name of a world-class copywriter. I mean, aside from a couple of books that seem to have been out of print for decades.

    Again, this guy may very well be everything he claims to be, but there's nothing anywhere online to suggest that except for an (admittedly impressive) Google ranking.

    Just seems weird to me that a world-class copywriter with zero information on him available online is showing up on the Warrior Forum with his new product as his username.

    Call me a skeptic though.
    {{ DiscussionBoard.errors[11398137].message }}
Avatar of Unregistered

Trending Topics