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Basic questions about what freelance copywriters actually do

by Steven Stanek
2 replies
I'm currently reading books about copywriting /advertising and learning but a lot of these are older(complete with references to the type writer). I'm curious what an internet based freelance copywriter does other than use psychology to create copy,and place words.

What programs are used,how much design stuff do I have to know,is my finished product a complete ad in photoshop or do I just type the copy in word then the client goes to the designer to actually have the work done. Just curious about some of those gaps.
#basic #copywriters #freelance #questions
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  • Profile picture of the author OptedIn
    Services offered can range from just supplying copy to completely designing sales pages. That's entirely up to you.

    If you're just starting-out, best to just concentrate of providing the absolute best copy you can. If you can do that your clients will have no problem having someone else do the next steps.
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    "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author marciayudkin
    I'm curious what an internet based freelance copywriter does other than use psychology to create copy,and place words.

    What programs are used,how much design stuff do i have to know,is my finished product a complete ad in photoshop or do i just type the copy in word then the client goes to the designer to actually have the work done.
    Pretty much all I do is write the words. I do have some minimal design skills, enough to create a very primitive facsimile in Word of the design I am thinking of, but I don't even bother with that most of the time.

    I do not know Photoshop.

    Marcia Yudkin

    P.S. If you're serious about wanting to be a freelance copywriter, it's a good idea to build good habits from the start, as in capitalizing the word "I" when referring to yourself. You never know when potential clients are looking on and disqualifying you for being sloppy.
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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