Would the safest way to learn the basics of copywriting be take a proven ad and modify it enough not to infringe on copyright?
E.g. "They all laughed when I sat down to playing piano, but when I started to play"
Would something like this work:
"They all laughed when I entered the ring, but when the bell rung!..."
Also, how do you know if copy makes sense? Is it simply experience or gut feeling?
Whenever ewenmack does these "which ad is better A or B", I'm usually lost.
The thing I get neither hot nor cold even when I see good copy.I only know it's good because I'm told it's good.
Granted, I'm not a very good target. I think I only bought two things off on the strength of copy in my lifetime ever.
But I assume most copywriters don't want or buy all the products they write copy for.
So how do you develop this instinct?