Copywriting tips for emails?

14 replies
I'm am a complete newb to this and just so recently learned about copywriting and I am very interested in going into the field, i'm just asking for some tips to get high conversions for my emails. You know buzzwords, certain phrases, writing styles, tips of any sort to help me increase my conversion rate will be greatly appreciated!
#copywriting #emails #tips
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  • Profile picture of the author authorwithoutapen
    Your subject should be a call to action word, that will grab the reader's attention
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  • Profile picture of the author Raydal
    You may find this presentation on this very subject helpful.


    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author RoyWoods
      Thank you for this video, This is what I need! I have long been learning to write texts well, but this video has given me a certain foundation.
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  • Profile picture of the author mixergrinder
    As you said you are new to this, i will help you to solve your problem. Here i will give a step by step procedure/method so that you can easily learn about it.
    1. Personalize Your Emails
    2. Be Personal In Your Emails
    3. Simplify the Format of Your Emails to Improve Readability
    4. Make Sure Your Subject Line is Attention Grabbing
    5. Ensure that Your Emails Are Congruent
    6. Implement Power Words in Your Emails
    7. Use a Clear and Compelling CTA
    8. Use the P.S. Section to Promote Your Offer Again
    9. Focus on the Reader Not Yourself or Your Company
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  • Profile picture of the author Copylifemike
    Mixer did a nice job outlining some pointers.

    I will chime in as well.

    - Subject lines are 70% of success.. This Is especially important for emails.
    - The sub-headline - first sentence is another most important. If you get these 2 wrong, you've lost the prospects attention and they're gone.

    - Focus on benefits NOT features. If you decide to speak on features, than blend in the benefits.
    - Pay attention to the TONE of your copy and incorporate bullets.
    - Do not use any jargon or technical language. (Technical language is more used with B2B copy.)
    - Make sure your copy flows.

    Keep in mind everything you write is about the customer and the most important aspect is to know the objective of the email (what do you want it do accomplish) and who your target customer is.

    There are also some other important factors regarding emails, but this will get you started. .
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  • Profile picture of the author GordonJ
    Originally Posted by my Bestself View Post

    I'm am a complete newb to this and just so recently learned about copywriting and I am very interested in going into the field, i'm just asking for some tips to get high conversions for my emails. You know buzzwords, certain phrases, writing styles, tips of any sort to help me increase my conversion rate will be greatly appreciated!
    RESONATE. Please google this word, read several dictionary definitions.

    It is the KEY to your success with email. Buzzwords, jargon, certain phrases, writing style, your SUBJECT HEADER, headline, all of this must do one thing with the reader...

    and that is, it must RESONATE.

    The email is more than likely the second INTERSECTION your reader has had with you, but if it is the first time they meet you, you have only one job, and that is to make sure they are the correct TARGET market for whatever it is you have to offer.

    Imagine sending Tiger Woods (or millions of golfers) an email about Fly Fishing. And bait, and talk about fishing holes. Does that resonate? Maybe with a tiny percentage, but if you are offering fishing equipment to golfers, be prepared for a long grind and tons of frustration.

    RESONATE, look it up, and think HOW you can do that with your target audience.

    GordonJ
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  • Profile picture of the author Ahmed Asghar
    it was very informative
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  • Profile picture of the author Nortus Fitness
    I am also newbie in this but hope this can give you a little idea to your question.
    A great funnel from the receivers and your niche product or service point of view. Like Educative, branding, promotional, Educational + sales, feedbacks, Freebies something like that.
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  • Profile picture of the author ryanbiddulph
    Write, write, write MB. Best way to find your inspired writing style is to practice writing, with an intent to create influential copy. Learning from pros gives you clues. Writing helps you hammer out your copy voice; key to building a successful copy campaign.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author kimwellsball
    Look for the templates at optinmonster.com - there are quite useful tips there too.
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  • Profile picture of the author chuckholmes
    Write as if you were sitting across from the person at the kitchen table talking to them. Write in a conversational tone. Tell a story. Keep your email message to one main point. Appeal to people's emotions whenever possible. If you're pitching something in the email, make sure they know what's in it for them. Focus on their hot buttons.
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  • Profile picture of the author Nick Pitrone
    As many said above, dive in and start writing. As far as tips and tricks -

    Utilize the PS at the bottom.

    In cases where someone opens the email, skims through the body copy (or reads the first bit and then jumps to the bottom to see what it is they are thinking about taking the time to read)

    A good bold PS can act as a good way to send them back up to reading
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  • Profile picture of the author harrisjaved
    10 Email Copywriting Tips for Writing Better Marketing Emails
    1) Use actionable language.
    2) Personalize when possible.
    3) Prioritize clarity, and only then think about "catchiness."
    4) Align your subject line copy and email copy.
    6) Write in the second person.
    7) Talk about benefits, not features.
    8) Be brief.
    9) Be lovable.
    10) Use actionable language in your call-to-action.
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  • Profile picture of the author rachel wilkinson
    An awesome subject line and personalized content in the body.Works great.
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