Everyone has thoughts and opinions about what works best.
But until you TEST it out with real money, sending real people to a real live offer... you just never know what method will work best for selling stuff online.
Things like written or video sales letters will ALWAYS work and have their place when it comes to selling online.
But as time goes on and people become busier and less likely to have longer attention spans... the need for shorter, more concise copy could grow.
I can also tell you, because I've done it dozens of times, that you can sell stuff online without any sales letter of your own.
I've got several online businesses set up that simply use a paid ad sent to an opt in page.
Then, email does most of the work... sending people to either an order form or an affiliate offer and their sales page, not one that I wrote.
Using an affiliate offer to sell is one of the fastest ways I've seen people earn income online.
You can have your ad, opt in page, and download page set up in an hour. Then, you can upload 3 to 5 emails to your autoresponder, and let those do the pre-selling for you.
In this past year, I've tested an even easier way to sell online without needing ANY sales letter. Yours or an affiliate's sales page.
Now, I'm not saying this will work for you, or anyone else.
It's just MY own testing results. But it's bringing in sales and HAS been for about a year now, so maybe it's something you want to test.
It has allowed me to get many products and services out into the market faster and easier... without needing a sales letter or webinar.
See... I actually sell products and services INSIDE of my emails. In other words, I'm using 5 emails AS the sales letter.
At the end of each email... I don't give people a link to go to a sales page. I send people to my checkout/order page.
Believe me, it works.
So, if you have a sales letter with poor conversions. or no sales letter at all yet... this 5-email series could help you get some sales coming in faster.
See how each of these steps can take the place of a long written or video sales letter.
This example is from one of my online businesses in the fitness niche, where I offer products that can help busy moms get fit and work out.
So, my Facebook ad and opt in page offers one big solution to a problem they're having.
Typically, it's about finding the time to work out, at home, with kids running around, dinner to make, and errands to run.
So, after they see my Facebook ad and opt in to get free information... they receive a series of 5 emails.
Email #1 is sent to them and shows them how working out for TOO long can be counterproductive. I provide proof of this.
I open up a loop that explains that there's a faster, easier way to lose weight from home, in 15 minutes or less. Again, I provide proof of this.
It's more of a tease to read the next email. I hint that I found a solution that has really worked for women who are looking to get in shape faster.
Email #2, on Day 2, shows the busy Mom how doing specific exercises, 10 to
15 minutes from home, can get them BETTER results than spending hours in a gym.
I outline the things they have to do, why it works better than those things they THOUGHT they had to do, and why this is the solution they need.
At the end of the 2nd email, I tell them to be on the lookout for tomorrow's email, which is Email #3.
I mention that I'll go into specifics as to what they need to do. I'm starting to set the stage for my workout program that's specifically geared for them.
In the 3rd email... I go into detail about the workout program. I walk them through what it is, what it does, and why they need it. I'm very specific about what they get and what's included in the entire course.
Towards the end, I give them an order page they can use to get the program. No link to a long sales letter or webinar.
The 4th email talks about the fast-action bonuses for those first people who act.
I also mention the guarantee. And once again, I reinforce the single biggest problem and then explain why this solution, the workout program, is their best choice.
I include a link to the checkout page again.
Then finally, email #5 is sent on day 5.
It's job is to close down the promo and get people to take action.
Right then and there. Again, scarcity in terms of bonuses for the first X number who order, and I reinforce the guarantee.
And then, another link to the order form.
So instead of spending weeks drafting up a sales letter or a month creating a webinar... i
In 5 days, using 5 emails, I've created a "sales letter" format and structure, in the emails.
And then, simply setting up the emails in my autoresponder, I'm able to use them to take the place of a written sales letter, video sales letter, or webinar.
Last month, out of just 2,060 women who saw my ad and clicked, 80 women ended up purchasing a $39 workout.
$3120 made and I didn't use a sales letter, webinar, or any lengthy selling process.
The cool thing?
As long as I continually provide helpful and valuable advice, they'll be open to buying from me in the future.
$3120 isn't exactly "get rich" money, but it only took me an hour to write the emails... versus weeks that it usually takes me to write a long form sales letter.
Bottom line, this method works if you're in a pinch and don't have time or cash to get a sales letter, webinar, or VSL.
And it works in just about any niche you'd typically use a sales letter or webinar for.
I hope this helps with ideas you can use, to test your own sales process. Again, I'm not saying this will work for everyone, it's simply my experience and results, you could do better or worse.
I'm just showing folks that you can still sell online, without needing a long sales letter or webinar.